Ziff Davis Acquires Semantic Labs and Etrality to Strengthen Digital Media and Cybersecurity Portfolio

Ziff Davis, Inc. acquired Semantic Labs and Etrality, expanding its portfolio of digital media and Internet companies. The acquisition includes brands in technology, shopping, gaming, and entertainment, among other segments. Ziff Davis operates a range of Web properties and apps, including IGN, RetailMeNot, and PCMag, and provides cloud-based subscription services for cybersecurity and marketing technology.

In a significant move to bolster its digital media and Internet portfolio, Ziff Davis, Inc. (NasdaqGS:ZD) has acquired Semantic Labs and Etrality in the third quarter of 2025. The acquisitions align with Ziff Davis' strategy to expand its offerings in technology, shopping, gaming, entertainment, and connectivity markets. This strategic move is part of Ziff Davis' ongoing efforts to diversify its revenue streams and enhance its market presence.

Semantic Labs and Etrality bring specialized expertise and brands to Ziff Davis' portfolio. Semantic Labs, known for its innovative technology solutions, will contribute to Ziff Davis' technology and connectivity segments. Etrality, with its strong presence in shopping and entertainment, will complement Ziff Davis' existing brands such as IGN, RetailMeNot, and Mashable.

The acquisition also includes Cybersecurity & Martech Connectivity, which further strengthens Ziff Davis' Cybersecurity and Martech segment. This segment provides cloud-based subscription services, focusing on cybersecurity, privacy, and marketing technology. The integration of these new brands will allow Ziff Davis to offer a more comprehensive suite of services to both consumers and businesses.

Ziff Davis, Inc. operates a diverse range of Web properties and apps, including IGN, RetailMeNot, Mashable, PCMag, Humble Bundle, Speedtest, Offers.com, Black Friday, Medpage Today, Everyday Health, BabyCenter, and What to Expect. These acquisitions will enable Ziff Davis to leverage its existing infrastructure and customer base to introduce new services and enhance its market position.

The acquisitions are expected to contribute to Ziff Davis' overall growth and financial performance. The company's ESG rating from MSCI is AA, indicating strong environmental, social, and governance practices. This acquisition is part of Ziff Davis' broader strategy to remain competitive in the rapidly evolving digital landscape.