Zevia shares surge 10.12% intraday on institutional buying and executive appointments.

Zevia PBC (ZVIA) surged 10.12% intraday following announcements of key leadership appointments and strategic initiatives. Recent news highlighted the appointment of Suzanne Ginestro to the board of directors and Kirsten Suarez as Chief Marketing Officer, signaling a strategic pivot to strengthen brand and operational leadership. Additionally, Zevia’s participation in the 28th Annual ICR Conference was cited as a catalyst, likely boosting investor confidence in its market positioning. While older reports from July–August noted supply chain challenges and downgraded analyst targets, the immediate intraday rally aligns with the recent executive hires and conference engagement, suggesting renewed focus on growth and operational stability.