Zeta Global Holdings Share Price Soars 4.70% to Monthly High on Q4 Earnings, Cost Discipline

The share price rose to its highest level so far this month, with an intraday gain of 4.70%.

Strong fourth-quarter financials and strategic cost discipline underpinned Zeta Global Holdings’ recent rally. The company reported a 17.3% year-over-year revenue increase to $314.67 million in Q4 2024, driven by robust demand for its marketing technology solutions. Operating income turned positive at $10.57 million, reversing a Q3 loss, while EBITDA surged 471% to $27.37 million. Gross margins stabilized near 60%, reflecting efficient pricing strategies. A 4.53% growth in operating expenses, outpacing revenue expansion, highlighted cost control efforts. Meanwhile, the launch of Athena, an AI-powered conversational interface, positioned Zeta as a leader in data-driven marketing tools, attracting investor optimism.

Market sentiment was further bolstered by technical indicators and forward-looking momentum. Zeta’s Relative Strength Rating climbed to 83 in late 2024, up from 62, signaling outperformance against peers. A 15% weekly price surge in December reflected heightened trading activity and anticipation of its CES 2026 presentation, where the chairman plans to discuss Athena’s roadmap. The stock’s Q4 net income of $15.24 million marked its first profitable quarter in over a year, with a 4.84% net margin. Analysts note that Zeta’s transition from a loss-making entity to a profit-generating AI-focused firm has rekindled institutional interest, with expectations of sustained growth as it capitalizes on the marketing technology sector’s evolution.