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Zeta Global Holdings Corp. shares rise 4.12% intraday after announcing Generative Engine Optimization solution.
ByAinvest
Thursday, Sep 18, 2025 1:40 pm ET1min read
Zeta Global Holdings Corp. rose 4.12% in intraday trading, with the company announcing its Generative Engine Optimization (GEO) solution. This new capability, built into the Zeta Marketing Platform (ZMP), helps brands stay visible and competitive as consumers shift from traditional search to AI-generated answers. The tool enables marketers to monitor and optimize their brand's appearance across leading AI systems, including ChatGPT, Gemini, and Claude.
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