Zeta Global Appoints Ed See as New Chief Growth Officer

Zeta Global, the AI-powered marketing cloud, has appointed Ed See as its new Chief Growth Officer. This strategic move aligns with the company's long-term growth strategy and brings on board an executive with a proven track record in driving growth and innovation in the marketing technology industry. As a former executive at Adobe and Oracle, Ed See has extensive experience in developing and executing growth strategies for enterprise-level marketing platforms.

Ed See's appointment comes at a time when Zeta Global is experiencing rapid growth and expansion. The company recently announced record revenue of $228 million in the second quarter of 2024, up 33% year-over-year, and a 27% increase in revenue guidance for the full year. With a focus on leveraging AI and data to drive personalized marketing solutions, Zeta Global is well-positioned to continue its growth trajectory.

As Chief Growth Officer, Ed See will be responsible for leading Zeta Global's growth initiatives and driving the company's expansion into new markets and customer segments. He plans to implement several specific initiatives to achieve this, including:

1. Expanding Zeta Global's customer base: Ed See aims to increase the number of customers using Zeta Global's marketing platform by targeting new industries and customer segments. He plans to leverage his industry knowledge and relationships to identify and pursue new opportunities for growth.
2. Enhancing the Zeta Marketing Platform: Ed See will work to enhance the features and functionality of Zeta Global's marketing platform to better meet the needs of enterprise customers. This may include adding new tools and capabilities, as well as improving the user experience and ease of use.
3. Building strategic partnerships: Ed See will focus on building strategic partnerships with complementary technology providers and marketing agencies to expand Zeta Global's reach and enhance its value proposition. These partnerships can help Zeta Global tap into new markets and customer segments, as well as provide additional revenue streams.
4. Accelerating product innovation: Ed See will work to accelerate the development and launch of new products and features that address emerging trends and customer needs in the marketing technology industry. This may include leveraging artificial intelligence and machine learning to enhance the platform's capabilities and improve customer outcomes.

Ed See's background and expertise position him to address the key challenges facing Zeta Global in the current market landscape. As a seasoned executive with over 20 years of experience in the technology and marketing industries, Ed See has a proven track record of driving growth and innovation in dynamic and competitive markets. His expertise in data-driven marketing, artificial intelligence, and customer experience enables him to lead Zeta Global through the rapidly changing market landscape and adapt to new trends and technologies. Additionally, Ed See's experience in building and scaling global organizations positions him to expand Zeta Global's reach into new markets and regions, driving growth and market share.

Zeta Global's acquisition of LiveIntent is expected to have a significant impact on the company's growth trajectory. The acquisition is immediately accretive to earnings and priced at a highly attractive Adjusted EBITDA multiple of ~16x. This acquisition aligns with Zeta's focused and disciplined approach to M&A, as it is a complementary platform that can be seamlessly integrated into the Zeta Marketing Platform within six months. This integration will enable Zeta to expand its reach and enhance its offerings, ultimately driving growth and revenue.

Ed See, the CEO of LiveIntent, will play a crucial role in this integration process. His expertise and leadership will be instrumental in ensuring a smooth transition and maximizing the benefits of the acquisition. With his experience in driving growth and innovation at LiveIntent, Ed See is well-positioned to contribute to Zeta's continued success and help the company achieve its strategic objectives.

In conclusion, Zeta Global's appointment of Ed See as Chief Growth Officer signals the company's commitment to investing in its growth strategy and positioning itself for long-term success. With his proven track record in driving growth and innovation in the marketing technology industry, Ed See is well-equipped to lead Zeta Global through the rapidly changing market landscape and adapt to new trends and technologies. The company's acquisition of LiveIntent is expected to have a significant impact on its growth trajectory, and Ed See's role in the integration process will be crucial in maximizing the benefits of this acquisition. The data and examples provided in the materials support this analysis and validate the strategic fit of the acquisition.