ZEEL Appoints Laxmi Shetty as Ad Sales Head, Ashish Sehgal Resigns

Zee Entertainment has appointed Laxmi Shetty as Head of Ad Sales, reporting directly to CEO Punit Goenka. Shetty has over two decades of experience with the company and will drive monetization strategy, tap into new revenue streams, and strengthen advertiser relationships across TV and digital platforms. Meanwhile, Ashish Sehgal, Chief Growth Officer for Ad Sales, has resigned to pursue new opportunities. The changes come as India's advertising market undergoes rapid transformation with digital platforms gaining share.

Zee Entertainment has made significant changes to its leadership structure, appointing Laxmi Shetty as the new Head of Ad Sales, reporting directly to CEO Punit Goenka. Shetty brings over two decades of experience with the company and will be responsible for driving monetization strategies, exploring new revenue streams, and strengthening advertiser relationships across both TV and digital platforms. Concurrently, Ashish Sehgal, the former Chief Growth Officer for Ad Sales, has resigned to pursue new opportunities.

These changes come at a time when India's advertising market is undergoing rapid transformation, with digital platforms gaining significant share. The appointment of Shetty is aimed at capitalizing on the growing digital advertising landscape and strengthening Zee Entertainment's position in the market.

Roku, a leading player in the connected TV advertising space, has seen significant growth in its advertising revenue. In the second quarter of 2025, Roku's platform revenue jumped 18% year over year to $975 million, with advertising growth outpacing overall platform segment growth and exceeding trends in the U.S. OTT and digital ad markets [1]. This growth is attributed to deeper integrations with demand-side platforms and the increasing adoption of programmatic advertising.

Meanwhile, Meta Platforms has leveraged AI to drive significant ad revenue growth. In the second quarter of 2025, Meta reported $47.52 billion in revenue, with $46.56 billion coming from ad revenue, and a 43% operating margin. The company's AI-driven ad tools have boosted efficiency and conversions, funding long-term infrastructure investments [2]. This strategy has resulted in a 30% stock rally and a forward P/E of 27.81, signaling investor confidence in Meta's dual-engine strategy.

The appointment of Laxmi Shetty at Zee Entertainment is part of a broader trend of companies adapting to the digital advertising revolution. As digital platforms gain share, companies are focusing on monetization strategies that leverage technology and data to drive growth and strengthen advertiser relationships.

References:
[1] https://sg.finance.yahoo.com/news/rokus-ad-growth-outpaces-ott-154500588.html
[2] https://www.ainvest.com/news/meta-ai-driven-ad-revenue-surge-blueprint-big-tech-growth-era-2508/