ZEEKR and AW Rostamani Group: Driving Innovation and Sustainability in the UAE

The Middle East, and particularly the United Arab Emirates (UAE), is at the forefront of embracing sustainable mobility solutions. The region's commitment to reducing its carbon footprint and promoting green initiatives is evident in its ambitious targets, such as the UAE's Vision 2031, which emphasizes sustainability, innovation, and a diversified economy driven by cutting-edge technology. This forward-thinking approach has created an ideal environment for premium electric vehicle (EV) brands like ZEEKR to make a significant impact.

ZEEKR, a global premium electric mobility technology brand from Geely Holding Group, has partnered with AW Rostamani Group (AWR), a leading conglomerate in the UAE, to champion innovation and sustainability at the American University of Sharjah (AUS) Alumni Reunion. This collaboration is a testament to both companies' commitment to driving positive change and empowering the next generation of leaders.

The 'Best Sustainable Idea of the Year' competition, organized by ZEEKR and AWR, invited AUS alumni to unleash their creativity and present innovative business models for a greener, more sustainable future. The winner, Sara Llalla, an alumna from the AUS College of Architecture, Art and Design, was awarded a ZEEKR X, the brand's cutting-edge compact electric SUV renowned for its futuristic design and advanced technology. This initiative not only recognizes and rewards innovative thinking but also encourages alumni to contribute to a more sustainable future.



ZEEKR's entry into the Middle East market, backed by AWR's robust distribution network and customer support, is set to accelerate the adoption of premium electric vehicles in the region. The company's commitment to aligning with the UAE government's electric vehicle and green mobility goals further validates its role in driving the EV trend in the region. By introducing high-quality, technologically advanced electric vehicles like the ZEEKR 001 and ZEEKR X, ZEEKR and AWR are fostering a more sustainable and technologically advanced future for the Middle East.

In conclusion, the partnership between ZEEKR and AW Rostamani Group is a powerful force driving innovation and sustainability in the UAE. By collaborating with forward-thinking entities like AUS, ZEEKR is proud to contribute to the nation's ambition of becoming a global leader in smart and sustainable mobility. The 'Best Sustainable Idea of the Year' competition and the introduction of premium electric vehicles like the ZEEKR X demonstrate the companies' ongoing commitment to inspiring change, driving innovation, and empowering the brightest minds to lead more sustainable lifestyles.