Zebra Technologies Completes Acquisition of Elo Touch Solutions

Zebra Technologies has completed its acquisition of Elo Touch Solutions, expanding its addressable market by approximately $8 billion and increasing its focus on customer-facing frontline workflows. Elo specializes in solutions that engage customers, enhance self-service, and accelerate automation across retail, hospitality, QSR, healthcare, and industrial markets. The acquisition strengthens Zebra's position in the market, particularly in the area of intelligent operations.

Zebra Technologies (NASDAQ: ZBRA), a leading provider of digitized and automated workflow solutions, has completed its acquisition of Elo Touch Solutions, Inc. The acquisition aims to expand Zebra's focus on customer-facing frontline workflows and increase its addressable market by approximately $8 billion Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences^[1]. This strategic move comes as businesses increasingly adopt digital solutions to accelerate workflows and enhance customer experiences.

Elo Touch Solutions, an innovator in touchscreen technology, offers a range of solutions that modernize point-of-sale (POS) systems, streamline self-service experiences, and automate kitchen/industrial workflows. Their products include POS systems, self-serve kiosks, and interactive digital displays, tailored for various industries such as retail, hospitality, quick service restaurants (QSR), healthcare, and industrial markets Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences^[1].

The acquisition strengthens Zebra's position in the market, particularly in the area of intelligent operations. Zebra Technologies provides connected frontline, asset visibility, and automation solutions that empower organizations across various industries to improve productivity and drive innovation Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences^[2].

With this acquisition, Zebra Technologies will be able to offer a common platform across mobile and fixed digital touchpoints, enhancing frontline efficiency and customer service. The integration of Elo's solutions with Zebra's technology will enable retailers and QSRs to further elevate consumer experiences by providing complementary solutions at point-of-service, including compute, scanning, personal shopper devices, and touchscreen displays Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences^[1].

This strategic move aligns with the growing trend of interconnected digital platforms that require frequent updates and greater interoperability. Traditional POS technologies are advancing beyond store-only transactional services to enable an experience-led unified commerce strategy, and Zebra and Elo are well-positioned to capitalize on these trends Zebra Technologies Completes Acquisition of Elo to Accelerate Connected Frontline Experiences^[1].