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YZY Token Crashes 75% After Kanye West Launch
ByAinvest
Friday, Aug 22, 2025 5:09 am ET1min read
Kanye West's YZY token surged to a $3 billion market cap within 40 minutes of its launch but crashed 75% in value within a day. On-chain data shows insiders reaped substantial gains while retail investors absorbed the damage. The token's distribution model has been scrutinized, with an estimated 70% of the supply vested with Yeezy Investments LLC. Retail investors suffered over $20 million in losses within hours of the token's debut.
Kanye West's YZY token, launched on the Solana blockchain, experienced a remarkable surge to a $3 billion market cap within 40 minutes of its debut. However, the token's value plummeted by 75% within a day, raising concerns over insider trading and market manipulation. Retail investors suffered significant losses, with estimates suggesting over $20 million in losses within hours of the token's launch.The YZY token, which powers transactions within the "YZY Money" financial system, saw an explosive entry into the market. The token's initial surge was driven by retail enthusiasm and West's celebrity backing. However, the rapid decline was attributed to allegations of insider trading and liquidity control. On-chain data revealed that several wallets with "insider knowledge" made substantial profits, while retail investors bore the brunt of the price volatility.
The token's distribution model has been scrutinized, with an estimated 70% of the supply vested with Yeezy Investments LLC. The vesting process is tied to the Jupiter Lock protocol on Solana, which aims to ensure transparency. Despite these measures, concerns over the fairness of market access persisted, with some analysts flagging unusual activity before the token's public release.
The YZY token's launch has sparked comparisons to other celebrity-backed token launches, such as the LIBRA token and the TRUMP memecoin. In both cases, social media posts by prominent figures led to significant market surges, followed by sharp declines after the backlash. The YZY token's rapid rise and fall have raised questions about the sustainability of celebrity-driven token projects and the risks associated with early market access.
References:
[1] https://m.economictimes.com/news/international/us/kanye-wests-yzy-token-hits-3b-within-minutes-of-launch-then-crashes-amid-insider-trading-fears/articleshow/123450297.cms
[2] https://cryptofrontnews.com/kanye-west-debuts-yzy-token-on-solana-amid/
[3] https://economictimes.indiatimes.com/news/international/us/kanye-wests-yzy-token-hits-3b-within-minutes-of-launch-then-crashes-amid-insider-trading-fears/articleshow/123450297.cms
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