YZi Labs Backs New BNB Treasury Firm for U.S. Investors

YZi Labs, the family office of Binance founder Changpeng Zhao, has announced its support for the launch of a new digital asset treasury firm focused on BNB. The initiative, named BNB Treasury Company, aims to offer U.S. investors regulated access to BNB, the fourth-largest cryptocurrency by market capitalization, and the broader BNB Chain ecosystem. BNB Chain is renowned for powering millions of users and thousands of decentralized applications, making it one of the most active blockchain ecosystems.

The new company will be developed in partnership with 10X Capital, a digital asset investment firm with a track record of successfully launching similar ventures. The project will be led by a team of experienced executives, including David Namdar, co-founder of Galaxy Digital, Russell Read, former chief investment officer for CalPERS and Deutsche Asset Management, and Saad Naja, previously a director at Kraken and now on the board of Exinity. 10X Capital will serve as the asset manager for BNB Treasury Company, collaborating with Cohen & Company Capital Markets and Clear Street LLC to raise funds for its initial BNB purchases. The financing round is anticipated to conclude in the coming weeks.

“By supporting this initiative, we aim to combine the strengths of the BNB ecosystem with 10X Capital’s institutional asset management and capital markets expertise,” said Ella Zhang, head of YZi Labs. The new company is one of several treasury entities turning to BNB as a strategic reserve asset. Build & Build Corporation is reportedly raising funds to accumulate BNB, while Nano Labs has already committed significant resources and is targeting a substantial position.

BNB Treasury Company plans to provide transparent asset reporting and engage closely with the BNB Chain community. If successful, it could become a key vehicle for bridging U.S. capital markets and one of crypto’s most active networks. This move is significant as it aims to bring BNB and its ecosystem to a broader audience of investors who may be more comfortable with regulated financial products. This could potentially increase the liquidity and stability of BNB, as well as enhance its credibility in the eyes of traditional investors.

YZi Labs' involvement in this venture underscores the growing interest in cryptocurrencies from established financial players. The family office's backing provides the new company with a strong foundation and access to valuable resources, including expertise in blockchain technology and regulatory compliance. This support is likely to be crucial in navigating the complexities of a U.S. IPO and ensuring the company's success in the competitive cryptocurrency market.

The decision to pursue a U.S. IPO also reflects the increasing acceptance of cryptocurrencies in mainstream finance. As more investors seek exposure to digital assets, regulated products like the one being developed by the BNB treasury company offer a viable and secure option. This trend is likely to continue as the cryptocurrency market matures and more institutional investors enter the space.