YZi Labs Backs $1B BNB Treasury Push to Fuel Institutional Adoption

B Strategy, a digital asset investment firm, is set to launch a U.S.-listed BNB treasury company with support from YZi Labs, the family office of Binance co-founder Changpeng Zhao. The initiative, which aims to raise $1 billion, is designed to hold and actively manage BNB as a core strategic asset while fostering the growth of the BNB ecosystem. This effort is being modeled after a similar approach taken by 10X Capital, which raised $250 million with YZi Labs’ backing earlier in 2025 [2]. B Strategy plans to collaborate with a U.S.-listed company via a private placement, with the resulting capital injection enabling the firm to purchase and manage BNB as a dedicated treasury entity [2].

The leadership team at B Strategy brings a blend of traditional and digital asset expertise, including Leon Lu, co-founder of Metalpha and former steward of a crypto-focused fund that achieved a 276% return over 24 months [1]. Max Hua, co-founder and former CFO of Bitmain, emphasized the firm’s commitment to institutional-grade governance and transparency, including independently verified holdings and best-in-class custody solutions [1]. The company will leverage B Strategy’s existing presence in the Asia-Pacific region—spanning Hong Kong, ASEAN, and the Middle East—to access liquidity and market intelligence, facilitating global investor engagement [1].

BNB, the native token of the Binance ecosystem, has demonstrated strong fundamentals, with its total value locked (TVL) reaching $13.4 billion in 2025—its highest level since 2022 [3]. The token’s performance has also shown resilience, with its price trading just 3% below its all-time high, even as broader crypto markets experienced declines [3]. Institutional adoption has further bolstered BNB’s appeal, with several publicly listed companies, including Windtree Therapeutics and BMB Network, allocating capital to the token [3]. Additionally, Bhutan’s sovereign investment fund, Druk Holding & Investments, disclosed holdings in BNB, reflecting growing institutional interest [3].

The BNB ecosystem has seen increasing recognition from both investors and developers. Ella Zhang, Head of YZi Labs, highlighted BNB’s role in driving Web3 innovation through its robust transaction volume, stablecoin integration, and growing real-world asset adoption [1]. B Strategy aims to mirror this momentum by pursuing a "maximize BNB-per-share" strategy, which involves allocating capital to core technology development and supporting community initiatives [1]. The firm’s U.S. public-market structure is expected to provide institutional investors with a transparent and regulated avenue to access the BNB ecosystem [2].

The initiative has attracted early backing from several prominent Asian family offices, serving as anchor investors in the fundraising round [1]. B Strategy plans to announce the closing of its financing in the coming weeks and has emphasized its commitment to transparency, verification of holdings, and strong engagement with the BNB community [1]. YZi Labs, which manages over $10 billion in assets, expressed confidence in B Strategy’s mission to amplify BNB’s role in the evolving capital markets and digital asset landscape [1].

Source:

[1] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury Company with YZi Labs' Support (https://www.prnewswire.com/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537384.html)

[2] Binance's CZ family office backs another BNB treasury launch in the US (https://cointelegraph.com/news/binance-cz-family-office-bnb-treasury-launch-us)

[3] BNB Defies Market Retreats With Record TVL of $13.4B (https://cryptopotato.com/bnb-defies-market-retreats-with-record-tvl-of-13-4b/)