"YZi-Backed Firm Bridges Crypto and Wall Street with $1B BNB Treasury"

B Strategy, a digital asset investment firm, has announced plans to launch a U.S.-listed treasury company focused on BNB, the native token of the BNB Chain, with a target fundraising goal of $1 billion. The firm, supported by YZi Labs—a venture led by Binance co-founders Changpeng Zhao and Yi He—intends to leverage its Asia-Pacific footprint and strategic partnerships to drive institutional and retail adoption of the token. The initiative aims not only to hold BNB as a core asset but also to contribute to the growth of the broader BNB ecosystem through investments in core technology development, grants for innovative projects, and community-driven initiatives [5].

The new treasury vehicle is modeled after the "Berkshire Hathaway" concept, aiming to establish a long-term, institutional-grade exposure to BNB. This approach includes transparent and independently verified asset holdings, robust governance structures, and cross-border operational efficiency. B Strategy’s leadership team brings a wealth of experience from both traditional finance and the crypto sector, with prior roles at firms such as Metalpha, Bitmain, and major investment banks. The firm expects to finalize its fundraising and Nasdaq listing within the coming weeks, with Asian family offices already serving as anchor investors [6].

The move aligns with a broader trend in which publicly traded companies are increasingly adopting digital assets as part of their corporate treasuries. B Strategy's new vehicle joins a growing list of firms that have entered the space, including companies like Windtree Therapeutics and CEA Industries Inc., which recently acquired 200,000 BNB for $160 million. These developments highlight the growing institutional interest in BNB, which has seen its total value locked (TVL) climb to $13.4 billion—its highest level since 2022—and its market capitalization reach $121.9 billion, placing it as the fifth-largest cryptocurrency globally [3].

BNB’s performance has also been bolstered by its increasing adoption in real-world applications and its role as a key utility token in the Web3 ecosystem. The token has demonstrated resilience in the face of broader market downturns, maintaining a price near $870 despite declines in other top cryptocurrencies. Analysts have noted that BNB’s strong on-chain activity—exceeding 14 million active addresses for nine consecutive weeks—alongside growing institutional support, positions it as a compelling long-term investment [3].

The launch of B Strategy’s treasury company is expected to further catalyze BNB’s integration into traditional financial markets by providing a transparent and regulated vehicle for institutional investors. The company’s leadership emphasizes a focus on industrial-grade governance and best-in-class custody solutions to ensure investor confidence. With the support of YZi Labs and a management team experienced in both crypto and traditional finance, B Strategy aims to build a bridge between the two worlds, offering a unique opportunity for global investors to gain exposure to the rapidly evolving BNB ecosystem [5].

This initiative reflects a broader shift in corporate treasury strategies, where firms are increasingly allocating capital to digital assets as a hedge against macroeconomic uncertainties and to diversify their holdings. While Bitcoin and Ethereum continue to dominate the space, the growing presence of altcoins like BNB in institutional portfolios signals a maturing market. B Strategy’s new treasury company is positioned to play a pivotal role in this transition, leveraging its strategic partnerships and operational expertise to support the continued growth of the BNB ecosystem and provide a model for future crypto-based investment vehicles [6].

Source:

[1] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury Company with YZi Labs' Support (https://www.prnewswire.com/apac/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537389.html)

[2] B Strategy plans to list BNB Treasury, aiming to raise $1 billion (https://followin.io/en/feed/19573730)

[3] BNB Defies Market Retreats With Record TVL of $13.4B (https://cryptopotato.com/bnb-defies-market-retreats-with-record-tvl-of-13-4b/)

[4] Former Bitmain execs to launch BNB treasury firm with YZi support (https://www.theblock.co/post/368075/b-strategy-1-billion-bnb-treasury)

[5] BNB-Focused Treasury Firm B Strategy looks to Raise $1B (https://finance.yahoo.com/news/bnb-focused-treasury-firm-b-140916059.html)