"YZi-Backed Firm Aims to Make BNB the Next Berkshire Hathaway of Crypto"

B Strategy, a digital asset investment firm, has announced the launch of a U.S.-listed BNB treasury company with support from YZi Labs, the investment arm of Binance co-founders Changpeng Zhao and Yi He. The initiative, targeting a $1 billion raise, aims to become the “Berkshire Hathaway” of the BNB ecosystem, combining institutional-grade infrastructure with a long-term strategy focused on BNB as a strategic asset. The company plans to hold and actively manage BNB as part of its treasury, while also allocating capital to foster the development of the broader BNB ecosystem through core technology investments, project grants, and community initiatives [1].

The new venture is being led by an experienced team in both traditional and digital finance. Key figures include Leon Lu, co-founder of Metalpha and former steward of a Bitmain-seeded crypto fund that achieved a 276% return in 24 months; Max Hua, former CFO of Bitmain and a partner in the new venture; and Ni Ming, co-founder of Metalpha and a former COO of the firm’s U.S. listed subsidiary. Henry Wu, co-founder of Ledger Capital, also contributes to the team. This mix of traditional finance and crypto-native expertise positions the company to bridge the gap between institutional investors and the BNB ecosystem [1].

The initiative builds on a growing trend of institutional interest in BNB. Earlier this year, 10X Capital, another firm supported by YZi Labs, raised $250 million to establish a BNB treasury, using the funds to accumulate and hold the token as a long-term reserve asset. B Strategy’s approach is similar but significantly scaled, with a $1 billion target and a publicly traded vehicle intended to provide global investors with regulated, transparent exposure to BNB [1].

The U.S.-listed treasury company will leverage B Strategy’s Asia-Pacific footprint—spanning Hong Kong, ASEAN, and the Middle East—to access liquidity and market intelligence across regions. This dual-market positioning is intended to enable follow-the-sun execution and coverage for global investors. Several Asia-based family offices have already expressed interest in becoming anchor investors, underscoring the strong demand for this type of investment vehicle [1].

Transparency and institutional-grade governance are central to the company’s operational model. Max Hua emphasized that the firm will implement independently verified holdings, best-in-class custody solutions, and rigorous risk controls to meet the demands of institutional and global investors. The firm will also maintain strong engagement with the BNB community and ecosystem participants, aiming to contribute to the broader adoption and development of the BNB Chain [1].

BNB, the fourth-largest crypto token by market capitalization, is already a critical utility asset within the Binance ecosystem, used for transaction fees, staking, and governance. The increasing institutional adoption of BNB as a reserve asset reflects its growing role in digital finance and its potential to support real-world asset integration. As B Strategy’s initiative progresses, it could further solidify BNB’s position as a foundational asset in the next-generation financial system [2].

Source:

[1] B Strategy to Launch $1 Billion U.S.-Listed BNB Treasury Company with YZi Labs' Support (https://www.prnewswire.com/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537384.html)

[2] Binance's CZ family office backs another BNB treasury (https://cointelegraph.com/news/binance-cz-family-office-bnb-treasury-launch-us)