Yunji Reports 32.3% Decline in Revenues, Widening Net Loss in H1 2025

Yunji reported a 32.3% decline in total revenues to RMB158.3 million for H1 2025, with a net loss widening to RMB100.7 million. Despite challenges, the company maintained a high repeat purchase rate of 71.0%. Yunji is focusing on high-margin categories such as organic health products and beauty offerings to enhance customer engagement and retention.

Yunji Inc. (NASDAQ: YJ), a leading membership-based social e-commerce platform, has released its unaudited financial results for the first half of 2025. The company reported a significant decline in total revenues and a widening net loss, despite maintaining a high repeat purchase rate. Here are the key financial highlights:

Total Revenues:
Yunji's total revenues decreased by 32.3% to RMB158.3 million (approximately US$22.1 million) for the first half of 2025, compared to RMB233.8 million in the same period last year. This decline can be attributed to soft consumer confidence and the company's strategic efforts to refine its product selection and optimize supplier relationships [1].

Repeat Purchase Rate:
The company's repeat purchase rate remained strong at 71.0% over the twelve months leading up to June 30, 2025, indicating high customer engagement and loyalty [1].

Net Loss:
Yunji reported a net loss of RMB100.7 million (US$14.1 million) for the first half of 2025, compared to a net loss of RMB8.0 million in the same period last year. This increase in net loss reflects the significant investments made by the company in strategic growth initiatives [1].

Strategic Focus:
Yunji is focusing on high-margin categories such as organic health products and beauty offerings to enhance customer engagement and retention. The company's strategic transformation aims to deepen customer loyalty and increase margins through well-curated, high-quality products [1].

Cost Management:
The company has maintained a disciplined cost structure and efficient capital allocation to support its strategic objectives. Operating expenses increased by 20.3% to RMB179.4 million (US$25.0 million), reflecting the company's investments in market expansion [1].

Engagement with Investors:
Yunji has scheduled a comprehensive conference call to discuss its financial results, future strategies, and answer investor queries. Interested parties can reach out to the investor relations team for more information [1].

References:
[1] Investors Hangout. "Yunji Inc. Financial Overview." Investors Hangout. Available at: https://investorshangout.com/yunji-inc-insights-from-h1-2025-financial-results-368718/