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Yum China Focuses on Profitable Markets Outside Major Urban Hubs Amid Weak Consumer Spending
ByAinvest
Monday, Nov 10, 2025 6:50 am ET1min read
Yum China is refocusing its strategy on profitable markets outside major urban hubs to navigate China's weak consumer spending environment. CEO Joey Wat emphasized the importance of affordability, innovation, and emotional connection to maintain customer loyalty. The company is concentrating on developing its delivery and digital capabilities to reach customers in smaller cities.
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