Yum! Brands Doubles Down on European Expansion with KFC Flagship in Rome

Yum! Brands has opened a KFC flagship store in Rome, aiming to double the number of restaurants in Europe over the next 5 years. The high-profile location is designed to attract heavy foot traffic and set the tone for future openings in major European cities. The move reflects Yum's broader strategy to lift KFC's profile in markets where it still has room to grow.