Younger Investors Favor Bitcoin Over Gold by 73% for Long-Term Gains

A recent poll has revealed a significant shift in investment preferences among younger generations, with 73% of investors aged 24 to 45 favoring Bitcoin over gold for long-term investment. This finding comes from a survey conducted by the financial advisory giant deVere Group, which polled 730 Gen Z and Millennial investors. The survey highlights a growing trend where younger investors view Bitcoin as a potential for “exponential upside” compared to gold.

According to deVere CEO, Nigel Green, Bitcoin and gold are not rivals but “radically different assets” that solve different problems. He stated, “Gold is stability. Bitcoin is growth. If you want to build and protect wealth over the long term, you should be holding both.” This perspective aligns with the survey results, which indicate that younger investors are attracted to Bitcoin’s transparency, portability, and potential for significant growth. Additionally, respondents noted that Bitcoin’s operation outside the traditional banking system is a notable advantage.

The survey’s findings are consistent with other studies that suggest a shift from traditional investments toward Bitcoin’s dominance as a safe-haven asset. For instance, an on-chain analytics company revealed that over 60% of cryptocurrency investors are aged between 25 and 44 years old. This demographic trend underscores the growing enthusiasm for Bitcoin among younger investors, who see it as “digital gold” that is borderless, accessible, and aligned with the future.

Younger investors view Bitcoin as a “cornerstone of modern portfolios,” the survey noted. They are drawn to its transparency, portability, and potential for exponential growth. Respondents also highlighted that Bitcoin’s operation outside the traditional banking system is a significant advantage. “This generation is right to question the old models. But diversification is timeless,” said Green.

Last week, the CEO of a prominent asset management company posted on a social media platform, comparing Bitcoin to US Treasuries rather than gold. He wrote, “I don’t think Bitcoin’s competition is going to end up being gold. Rather, I think Bitcoin’s competition is going to end up being U.S. Treasuries and other governments’ bonds.” This comparison suggests that Bitcoin is increasingly seen as a viable alternative to traditional safe-haven assets.

According to Nigel Green, having uncorrelated assets in portfolios is a pathway for building true resilience. “Gold and Bitcoin together offer that balance,” he said. He also stressed that Bitcoin is moving toward broader acceptance, particularly after spot ETFs and broader corporate adoption, adding legitimacy and fresh demand. “We’re living through a rare convergence,” Green added. “You have the old guard doubling down on gold, and the new guard surging into Bitcoin. Both are being driven by the same core fear: erosion of purchasing power. That should be a wake-up call.”