Yoshiharu Global Co. Changes Name to Vestand Inc., Goes Crypto-Asset-Based.

Yoshiharu Global Co. has changed its corporate name to Vestand Inc. effective September 3, 2025. The name change reflects the company's strategic transformation into an asset-backed platform integrating a corporate-level Crypto Treasury strategy with real estate holdings. The new corporate identity underscores Vestand's evolution from a traditional restaurant operator into a diversified platform with a focus on long-term, asset-based growth.

Yoshiharu Global Co. has announced a significant transformation, changing its corporate name to Vestand Inc. effective September 3, 2025. This strategic move reflects the company's pivot towards an asset-backed platform that integrates a corporate-level Crypto Treasury strategy with real estate holdings. The name change underscores Vestand's evolution from a traditional restaurant operator into a diversified platform focused on long-term, asset-based growth.

Vestand's new corporate identity signifies a shift in strategy, moving beyond simple asset holding to position digital assets as a core component of its capital structure. The company plans to collaborate with a leading U.S. investment bank to expand access to global institutional investor networks and build a meaningful Crypto Treasury portfolio through a phased approach. This strategy aims to create a framework that combines stable shareholder returns with the upside potential of digital asset growth.

In addition to its Crypto Treasury strategy, Vestand continues to expand its real estate portfolio, securing capital from U.S. and Korean investors. By combining real estate investments with Security Token Offering (STO) structures, Vestand aims to establish a platform that integrates its PropTech initiatives with its Crypto Treasury strategy. This dual approach is designed to balance stable cash flows with growth opportunities in digital assets.

Strengthening internal controls is a key aspect of Vestand's transformation. Under the leadership of its CEO and CFO, the company has implemented a robust internal control framework to reinforce transparency, accountability, and regulatory compliance. Vestand remains committed to aligning its governance standards with those expected by global institutional investors.

The new corporate name, Vestand Inc., reflects the company's vision to become a new growth platform that combines tangible assets with a corporate Crypto Treasury strategy. The CEO, Ji-Won Kim, stated, "We are committed to building a balanced portfolio centered on Crypto Treasury, supported by real estate assets that provide stability and diversification. By integrating our PropTech initiatives with a structured Crypto Treasury strategy, we believe Vestand can deliver differentiated, long-term value to global capital markets and our shareholders."

Vestand is a fast-growing restaurant operator expanding into the real estate investment and development sector. Specializing in Japanese ramen, Yoshiharu gained recognition as a leading ramen restaurant in Southern California within six months of its 2016 debut and has continued to expand its top-notch restaurant service across Southern California and Las Vegas, currently owning and operating 15 restaurants.

References:
[1] https://ir.yoshiharuramen.com/news-events/press-releases/detail/56/yoshiharu-announces-corporate-name-change-to-vestand-inc
[2] https://www.marketscreener.com/news/yoshiharu-announces-corporate-name-change-to-vestand-inc-and-ticker-change-to-a-vstda--ce7c50d3de81f724