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The New York Times Secures Lucrative Deal with Amazon, Valued at $20-25M Annually
ByAinvest
Friday, Aug 1, 2025 1:21 am ET1min read
The New York Times has entered into a lucrative licensing deal with Amazon, valued between $20-25 million annually, representing nearly 1% of the Times's projected total revenue for 2024. The deal enables Amazon to access NYT content, such as news, cooking, and sports segments, to enhance its AI models and provide additional features. NYT's financial health is robust, with strong revenue growth, high profitability, and a strong balance sheet. The company's valuation metrics suggest potential undervaluation, with a P/E ratio close to its two-year low.
The New York Times has entered into a lucrative licensing deal with Amazon, valued between $20-25 million annually. This agreement represents nearly 1% of the Times's projected total revenue for 2024. The deal allows Amazon to access NYT content, including news, cooking, and sports segments, to enhance its AI models and provide additional features.This deal marks a significant step forward in how publishers and AI companies collaborate. It monetizes The Times' premium journalism while providing Amazon with a trusted content asset to improve the accuracy and reliability of AI-generated summaries [1].
The financial health of The New York Times is robust. In 2024, the company's revenue was $2.56 billion, an increase of 6.66% compared to the previous year's $2.40 billion. Earnings were $293.83 million, an increase of 26.44%. The company's valuation metrics suggest potential undervaluation, with a P/E ratio close to its two-year low [2].
The deal also supports revenue diversification for The New York Times. The $20–25 million annual payout helps diversify its revenue sources beyond subscriptions and advertising [1].
For Amazon, incorporating Times content could elevate Alexa's responses, its shopping chatbot, and foundation model training quality, as the company competes with OpenAI, Google’s Gemini, and other AI platforms [1].
The broader industry context shows a trend toward monetization over litigation. Other publishers such as News Corp, Axel Springer, Vox Media, and The Atlantic have forged AI content deals, reflecting this shift [1].
References:
[1] https://voice.lapaas.com/amazon-signs-25m-deal-with-new-york-times/
[2] https://stockanalysis.com/stocks/nyt/
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