New York Times Introduces Family Plan Subscription Service

The New York Times Company has launched a new family subscription plan that allows up to four people to access the service under a single plan, with each member having a personal login and account management features. This move aims to capitalize on the newspaper's current success and attract more customers to its digital offerings.

The New York Times Company (NYT) has introduced two new family subscription plans aimed at capitalizing on its current digital success and attracting more customers. The All Access Family plan and the Games Family plan offer up to four logins under a single account, providing each member with a personal login and account management features [1].

The All Access Family plan, priced at $30 per month, offers unlimited access to all of The New York Times' digital offerings, including news, games, cooking, audio, Wirecutter, and The Athletic. The Games Family plan, priced at $10 per month, provides unlimited access to New York Times Games, including the Crossword, Wordle, Connections, and more. Both plans allow up to four people to have individual accounts using their own email, with the All Access version offering additional features such as article saving, customized newsletter subscriptions, and personalized sports updates [2].

The launch of these plans is part of NYT's strategy to reach 15 million total subscribers by 2027. The company's digital subscriptions have seen significant growth over the past five years, driven by a strong digital strategy and expanded product offerings. In the third quarter of 2025, NYT reported that more than half of its 11.3 million digital-only customers subscribe to multiple products [1].

NYT's CFO William Bardeen discussed the company's total addressable market during the Citi Global Technology, Media, and Telecommunications Conference, stating that the company has 150 million-plus registered users and 50 million to 100 million users coming to its platforms every week. This persistent demand is expected to drive the company's subscriber growth [1].

The introduction of these family plans is also seen as a response to pressure from activist investment firm Fivespan Partners, which is pushing NYT to use artificial intelligence to expand its subscription base. The new plans aim to improve customer retention by making it more likely that people will stay with the service if they cancel their subscription, as they would also be canceling for up to three other family members [2].

Shares of New York Times (NYT) are up 13.2% over the last 52 weeks and are 37% higher over the last five years, outpacing the media sector as a whole [1].

References:
[1] https://seekingalpha.com/news/4493074-new-york-times-looks-to-ride-its-hot-streak-with-a-new-family-plan
[2] https://www.bloomberg.com/news/articles/2025-09-08/ny-times-unveils-online-family-plans-with-little-added-expense