Yili Spreads Joy in Thailand with 800,000 Cremo Ice Cream Donations

Yili Group, Asia's leading dairy producer, has once again demonstrated its commitment to community development and social responsibility by donating 800,000 Cremo ice cream products to celebrate Thailand's National Children's Day. This generous gesture is part of Yili's ongoing efforts to bring joy and happiness to local communities, particularly to children and families in need.

The donation, made through Yili's Thai subsidiary Chomthana, is a testament to the company's dedication to giving back to the communities it serves. The Cremo ice cream products, a popular brand in Thailand, will be distributed to children and families across the country, providing them with a sweet treat and a moment of joy.

Yili's commitment to social responsibility and community development is not new. The company has a long history of investing in local communities and employee welfare, as seen in its various CSR initiatives in Thailand. Some of these initiatives include:

1. Labor Management and Welfare Excellence Award 2021: Chomthana received this award for its exceptional labor relations and welfare practices, reflecting Yili's commitment to creating an excellent workplace and empowering local industry (Source: PRNewswire, Aug. 5, 2021).
2. FDA Quality Award: Chomthana received this award for three consecutive years, recognizing Yili's commitment to quality management and developing premium and healthy products (Source: PRNewswire, Dec. 22, 2022).
3. Green Industrial Enterprise Certification: Chomthana received this certification for its dedication to green and health standards, further enhancing Yili's brand perception as a responsible and sustainable company (Source: PRNewswire, Nov. 12, 2022).

These initiatives have not only enhanced Yili's brand perception and market share in Thailand but have also contributed to the company's overall success and market leadership in the dairy industry.

Yili's strategic expansion in Southeast Asia, including its investment in local communities and employee welfare, has played a significant role in its global growth strategy. By focusing on high-growth markets, adapting to local preferences, investing in local infrastructure and talent, expanding distribution channels, and building a global network, Yili has achieved sustained and rapid growth in the region and beyond.

In conclusion, Yili's donation of 800,000 Cremo ice cream products to celebrate Thailand's National Children's Day is a heartwarming example of the company's commitment to community development and social responsibility. This generous gesture, along with Yili's various CSR initiatives in Thailand, has not only enhanced the company's brand perception and market share but has also contributed to its overall success and market leadership in the dairy industry. Yili's strategic expansion in Southeast Asia, including its investment in local communities and employee welfare, has played a significant role in its global growth strategy, driving sustained and rapid growth in the region and beyond.