Yext Launches Research Initiative for Marketers and SEO Professionals

Yext launches Yext Research, a program to aid marketers and SEO leaders with insights into digital brand discovery and visibility trends. The initiative provides over 2 billion data points through advanced modeling and invites industry experts for collaborative exploration through Yext Research Partners.

Yext, Inc., a leading brand visibility platform, has announced the launch of Yext Research, a new initiative aimed at providing marketers and SEO professionals with critical insights into digital brand discovery and visibility trends. The program leverages advanced modeling and a vast dataset of over 2 billion data points to offer a comprehensive view of how brands are being discovered and trusted in today's dynamic search landscape.

Yext Research addresses the challenges faced by marketers, who often lack standardized tools to track performance across various channels, clear benchmarks for success, and consistent guidance on emerging trends. By offering regular insights into what is changing, why it matters, and where to focus next, the program aims to empower marketers to make smarter, faster decisions.

A key feature of Yext Research is the introduction of Yext Research Partners, a collaborative model that invites select industry experts, strategists, and creators to access the Yext dataset and publish independent research. These partners will receive data access, support from Yext's data science and engineering teams, and the opportunity to explore questions that matter most to the community. Andrew Shotland, founder and CEO of Local SEO Guide, is one of the first advisors to join this initiative.

Yext Research builds on the company's growing investment in visibility and intelligence. Earlier this year, Yext expanded its capabilities by acquiring Places Scout, which powered the launch of Yext Scout. This AI-powered search and competitive intelligence agent provides real-time insights and prioritized recommendations, further strengthening Yext's commitment to helping brands connect with customers across all discovery and engagement channels.

The launch of Yext Research underscores Yext's broader commitment to providing brands with the clarity, control, and confidence needed to perform across digital channels. By offering a robust dataset and collaborative research opportunities, Yext aims to raise the bar for the entire industry.

To explore current findings or express interest in becoming a Yext Research Partner, visit [Yext's website](https://www.yext.com/research).

References:
1. [Yext Inc. Press Release](https://markets.ft.com/data/announce/detail?dockey=600-202506130905BIZWIRE_USPRX____20250613_BW681183-1)
2. [Juuced Marketing](https://www.juuced.com/the-power-of-consistency-how-a-unified-digital-presence-supercharges-brand-discoverability)
3. [Marketscreener](https://www.marketscreener.com/quote/stock/YEXT-INC-34555321/news/Yext-Inc-Announces-Launch-of-Yext-Research-50237993/)