Yalla Group and Saudi Esports Federation Collaborate to Foster Growth of Esports Ecosystem
ByAinvest
Monday, Feb 2, 2026 5:01 am ET1min read
YALA--
Yalla Group has partnered with the Saudi Esports Federation to drive growth in Saudi Arabia's esports ecosystem. The partnership includes Yalla being appointed as the official event partner for the Saudi eLeague 2026 and a joint talent development initiative to support inclusive growth. The partnership aims to promote greater female participation in esports through the Women's Saudi eLeague and cultivate local esports talent.
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