Xtract One's Rockies Partnership: A Play for Dominance in Sports Tech Security

In a move that could redefine stadium security, Xtract One Technologies (TSX: XTRA, OTCQX: XTRAF, FRA: 0PL) has partnered with the Colorado Rockies to deploy its AI-driven SmartGateway system at Coors Field. This isn't just a minor upgrade—it's a strategic pivot to capture a growing, underpenetrated market: sports tech security. For investors, this deal signals a bold expansion into a sector ripe for disruption, with implications far beyond a single ballpark.

The SmartGateway: A New Standard for Stadium Security

The Rockies partnership is the first major deployment of Xtract One's SmartGateway in professional sports. Unlike traditional metal detectors, this system uses advanced sensors to scan patrons for prohibited items without physical contact or delays. The result? A sevenfold reduction in screening times, processing up to 2,400 fans per hour per lane—a critical advantage for venues like Coors Field, which hosts over 50,000 fans per game.

But the real value lies in the data. The system's AI generates actionable insights, transforming security from reactive to proactive. For Xtract One, this creates a flywheel effect: more data improves the technology, which attracts more clients, which generates more data. In a world where public venues face rising safety demands, this ecosystem plays directly to the company's strengths.

Why Sports Tech is the Next Frontier

Sports venues are a $60 billion global industry, yet security innovation has lagged behind other sectors like airports or hospitals. Xtract One's move into MLB sets a precedent. The Rockies partnership isn't just about one stadium—it's a proof-of-concept for a scalable model. Consider the math:

• Major League Baseball alone has 30 stadiums.
• The NFL, NBA, and soccer leagues represent thousands more venues worldwide.
• Schools, concert venues, and even corporate campuses face similar security needs.

By securing a high-profile client like the Rockies, Xtract One gains brand credibility and a platform to pitch to other leagues. This isn't just revenue diversification—it's sector leadership. The QATT certification from the U.S. Department of Homeland Security further solidifies Xtract One's position as a trusted provider, opening doors to government-backed projects in airports and critical infrastructure.

Risks? Yes. But the Upside is Clear

Critics will point to the risks: no system is 100% foolproof, and Xtract One's stock has faced valuation headwinds. But this misses the bigger picture. The Rockies deal is a strategic masterstroke for three reasons:

1. First-mover advantage: Xtract One is now the default solution for cutting-edge stadium security. Competitors will struggle to catch up.
2. Margin expansion: High-margin software and AI analytics (not just hardware sales) will drive profitability.
3. Scalability: Once embedded in MLB, the system can be replicated across global sports, creating recurring revenue streams.

Time to Bet on the Next Tech Champion

Xtract One's stock trades at a 20% discount to its 52-week high, despite this transformative partnership. With sports leagues and venues under pressure to modernize, this is a rare opportunity to invest in a company positioned to dominate a $100+ billion security tech market.

The Rockies deal isn't just about securing a ballpark—it's about securing Xtract One's future. For investors willing to look beyond short-term volatility, this partnership is a buy signal. The question isn't whether AI security will reshape sports—it's who will lead that change. Xtract One is already ahead of the game.

Act now, or risk missing the next wave of tech-driven growth.