Xsolla & AppsFlyer: Revolutionizing Mobile Gaming Commerce

Xsolla, a leading global video game commerce company, has partnered with AppsFlyer, a leader in mobile measurement, attribution, and data analytics, to launch custom integrations that boost mobile game web shop performance. The collaboration aims to provide game developers with improved insights and simplified activation for Xsolla's Web Shop solution, which is available worldwide.

The two companies have developed two custom integrations to address critical challenges in the mobile gaming market. These integrations offer comprehensive data on user behavior, campaign performance, and revenue attribution across both mobile and web platforms. The first integration, Mobile Application S2S Integration, enables complete LTV (Lifetime Value) and ROAS (Return on Advertising Spend) measurement for purchases made within the application and on the Web Shop. The Web Shop purchases are measured as in-app events, and AppsFlyer attributes each purchase to the number of mobile application installations, user acquisition, and re-engagement campaigns, providing a complete cross-platform user journey and overall ROI calculation.

The second integration, Web Integration Activation, is designed to measure and assess marketing performance, advertising conversion rates, high-performance advertising creatives, and re-targeting efforts for Web Shops using Xsolla's site builder. Developers can easily enable this functionality, allowing them to measure the effectiveness of ad campaigns driving traffic to their Web Shops through Xsolla's and AppsFlyer Publisher Accounts.

Berkeley Egenes, the Chief Marketing and Growth Officer of Xsolla, discussed how their Web Shop solution would revolutionize the mobile game development industry, with more than 500 Webshops established. Before this, traditional mobile measurement tools were not suitable for this scenario, and the integrations with AppsFlyer are bridging the gap between Web Shops and mobile apps, offering a complete view of LTV and overall ROI to game developers.

The Product Director of Gaming at AppsFlyer, Adam Smart, mentioned how in an increasingly evolving and dynamic gaming ecosystem, understanding the full user journey across mobile and web is critical for developers looking to optimize performance and maximize revenue. With Xsolla's expertise in commerce and AppsFlyer's leading analytics capabilities, the partnership intends to seamlessly integrate cross-platform measurement and attribution, giving developers the insights needed to drive smarter decisions and accelerate growth for the industry.

The integrations through this partnership address two major challenges in the mobile gaming ecosystem: reliable LTV and ROAS measurement across platforms and accurate Web