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Japan’s blockchain revolution is reshaping corporate treasury strategies, and
is emerging as the clear winner over in this high-stakes game. While Bitcoin remains a beloved store of value, XRP’s unique combination of regulatory clarity, operational efficiency, and institutional infrastructure is making it the go-to asset for Japanese corporations seeking to optimize cross-border payments and liquidity. Let’s break down why XRP is outpacing Bitcoin in this critical market.XRP’s core strength lies in its ability to solve real-world problems. Japanese banks and corporations are adopting XRP at an unprecedented rate because it delivers sub-5-second settlement times and transaction fees as low as $0.0002, dwarfing Bitcoin’s $1.35 average fee and 10-minute block times [1]. For companies like Gumi, which allocated $17 million to XRP for cross-border remittances and liquidity networks, this efficiency translates directly into cost savings and operational agility [2]. In contrast, Bitcoin’s energy-intensive proof-of-work model and slower transaction speeds make it a less practical choice for high-volume, time-sensitive payments.
The numbers don’t lie: Ripple’s On-Demand Liquidity (ODL) service processed $1.3 trillion in transactions in Q2 2025, with over 300 financial institutions leveraging XRP for cross-border settlements [3]. This isn’t speculative hype—it’s institutional-grade infrastructure.
Regulatory uncertainty has long plagued Bitcoin, but XRP’s reclassification as a commodity by the U.S. SEC in 2024 has removed a major hurdle for institutional adoption [4]. Japan’s Financial Services Agency (FSA) has followed suit, reclassifying crypto assets under the Financial Instruments and Exchange Act (FIEA) and aligning them with traditional securities [5]. This clarity has enabled SBI Holdings and other major players to launch XRP-linked ETFs and stablecoins like RLUSD, a U.S. dollar-backed token that’s already being used for international remittances [6].
Bitcoin, meanwhile, still faces regulatory ambiguity in many jurisdictions. While Japan’s Finance Minister has endorsed crypto as a legitimate investment, Bitcoin’s role as a speculative asset remains tied to macroeconomic volatility, making it a riskier bet for treasuries.
XRP isn’t just a payment token—it’s the backbone of Japan’s evolving financial infrastructure. SBI Holdings, a titan in the Japanese financial sector, is pushing XRP into tokenized real estate and dual-asset ETFs. For example, SBI’s proposed Bitcoin-XRP ETF on the Tokyo Stock Exchange offers diversified exposure to both assets, but XRP’s utility in the underlying ecosystem (e.g., RLUSD stablecoin, cross-border remittances) gives it a structural advantage [7].
Meanwhile, Bitcoin’s institutional adoption in Japan is largely confined to staking and yield generation. Metaplanet’s $837 million Bitcoin treasury expansion is a testament to its value preservation role, but it lacks the operational integration that XRP offers [8].
Japan’s weak yen and high national debt have pushed corporations to seek alternatives to fiat. XRP’s low-cost, high-speed transactions align perfectly with Japan’s need for efficient cross-border trade. With 80% of Japanese banks expected to adopt XRP by 2025, the asset is becoming a de facto standard for international payments [9].
Bitcoin, while a hedge against inflation, doesn’t address Japan’s liquidity challenges. Its role as a “digital gold” is valuable, but it doesn’t solve the operational inefficiencies that XRP targets. For companies like Gumi, which pairs XRP with Bitcoin in a dual-asset strategy, the combination offers the best of both worlds: value preservation and operational utility [10].

Japan’s blockchain expansion isn’t just about speculation—it’s about building a future where digital assets solve real problems. XRP’s regulatory clarity, operational efficiency, and institutional infrastructure make it the superior choice for corporate treasuries in this market. While Bitcoin will always have a place as a store of value, XRP’s role as a functional asset in cross-border payments and financial innovation is why it’s outperforming its rival in Japan’s strategic blockchain push.
Source:
[1] XRP's Institutional Adoption: A Strategic Play for Blockchain-Driven Growth in 2025 [https://www.ainvest.com/news/xrp-institutional-adoption-strategic-play-blockchain-driven-growth-2508/]
[2] Gumi Announces $17 Million XRP Treasury Purchase to Expand Blockchain Focus [https://www.mexc.com/news/gumi-announces-17-million-xrp-treasury-purchase-to-expand-blockchain-focus/79168]
[3] XRP's Strategic Role in Japanese Fintech Expansion [https://www.ainvest.com/news/xrp-strategic-role-japanese-fintech-expansion-2508/]
[4] Gumi's $17M Bet and the Future of Cross-Border Finance [https://www.ainvest.com/news/xrp-strategic-rise-institutional-portfolios-gumi-17m-bet-future-cross-border-finance-2508/]
[5] Japan's Strategic Crypto Reforms: A New Era for Global Investors [https://www.ainvest.com/news/japan-strategic-crypto-reforms-era-global-investors-2508/]
[6] XRP's Institutional Adoption: A Strategic Play for Blockchain-Driven Growth [https://www.ainvest.com/news/xrp-institutional-adoption-strategic-play-blockchain-driven-growth-2025-2508/]
[7] Japanese Financial Giant Reveals Major XRP and Ripple Plans: ETFs, RLUSD, and IPO Hints [https://thecryptobasic.com/2025/08/01/japanese-financial-giant-reveals-major-xrp-and-ripple-plans-etfs-rlusd-and-ipo-hints/]
[8] Metaplanet's $837M Bitcoin Treasury Expansion [https://www.ainvest.com/news/metaplanet-837m-bitcoin-treasury-expansion-strategic-hedge-japan-macroeconomic-risks-2508/]
[9] 80% of Japanese Banks Set to Embrace XRP for
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