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Late August 2025 has brought unexpected momentum to
in Latin America, where it has emerged as a surprising asset amid broader market volatility. The surge, noted across regional crypto platforms and financial news outlets, has sparked renewed interest from investors and traders who previously overlooked the digital asset in favor of more traditional cryptocurrencies [1].According to the “Crypto Landscape in Latin America – First Half 2025” report by Bitso, one of Latin America’s largest crypto exchanges, XRP has surpassed ether to become the second most held cryptocurrency in the region. While
remains dominant, present in 54% of portfolios, XRP now accounts for 12% of accounts on Bitso’s platform, while Ether follows closely with 11% [1].Simultaneously, Brazilian fintech firm Meliuz reported
financial results, reinforcing its position as a key player in the digital payments sector. The company posted a net profit of $1.4 million during Q2 2025, a dramatic turnaround from a net loss of $11 million in 2024 [1]. Meliuz has become the largest Bitcoin Treasury Company (BTC) in Latin America and achieved a Bitcoin Yield of 908% between 1Q25 and 2Q25, driven by its strategic decision to purchase Bitcoin using issued shares [1].The rise of XRP in the region has been attributed in part to evolving regulatory clarity, particularly after recent court filings involving
Labs suggested that the U.S. Securities and Exchange Commission (SEC) may be moving toward a more favorable stance on the asset [2]. This development has resonated in Latin American markets, where crypto adoption is often driven by regulatory environments and cross-border transaction needs.Meliuz’s strong financial performance adds another layer to the region’s evolving digital economy. As the fintech continues to expand its services and partnerships, it serves as a case study for how traditional and digital financial services are increasingly converging. The company’s ability to deliver consistent returns amid economic uncertainty reflects a broader trend of innovation and resilience in Latin American tech firms.
The interplay between XRP’s unexpected surge and Meliuz’s financial strength highlights a growing trend in Latin America: the region is becoming a key market for both digital currencies and financial technology. Investors are beginning to recognize the region’s potential not just as a consumer base, but as a hub of technological and financial transformation.
As these developments unfold, market participants are closely watching how XRP’s momentum translates into long-term adoption, and whether Meliuz can maintain its trajectory in a competitive and rapidly changing market.
Sources:
[1] Latam Insights: XRP Surges as a Surprise Asset in Latam
https://news.bitcoin.com/latam-insights-xrp-surges-as-a-surprise-asset-in-latam-meliuz-posts-stellar-financial-data/
[2] XRP Crypto News (XRP) - Public.com
https://public.com/crypto/xrp/news

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