XRP News Today: XRP Surges 30% as Institutional Interest and ISO 20022 Alignment Drive Growth

Ripple’s XRP token has emerged as a notable player in the cryptocurrency market, recently gaining 30% in value over the past week. This surge has positioned XRP as the third-largest cryptocurrency by market cap, now valued at $168 billion. The rise in XRP’s value is attributed to increasing institutional interest and deep trading liquidity, outpacing both Bitcoin and Ether in performance.

XRP’s growth is driven by its alignment with ISO 20022, a new financial messaging standard adopted by the US Federal Reserve. This standard is also being implemented by other major global payment networks, and Ripple has been aligned with it since 2020. This positioning allows Ripple to integrate with regulated financial infrastructure, creating an on-ramp for real-world XRP usage. Additionally, Ripple’s stablecoin, RLUSD, has exceeded a $517 million market cap, further supporting its pivot toward real-world financial integration.

Ripple’s institutional ambitions are further bolstered by its strategic partnerships and regulatory compliance efforts. The company has applied for a national bank charter from the OCC and a Fed Master account, which, if approved, would allow Ripple to hold RLUSD directly with the Fed. This move underscores Ripple’s commitment to regulatory compliance and its efforts to integrate with traditional financial systems.

Public companies are beginning to treat XRP as a treasury asset, signaling a shift from speculation to strategic allocation. Several companies, including Nasdaq-listed Trident and Webus, have announced plans to allocate significant amounts to XRP reserves. This trend marks an important shift in the perception of XRP as a treasury and settlement asset, potentially leading to real synergy if these companies begin using XRP for cross-border payments.

XRP’s institutional push continues through exchange-traded funds (ETFs). The NYSE recently approved the listing of the ProShares Ultra XRP ETF, based on XRP futures, signaling growing institutional interest. Meanwhile, Canada has taken a step ahead with the trading of 3iQ’s spot XRP ETFs on the Toronto Stock Exchange, quickly amassing over $50 million in assets under management.

Despite criticisms about its lack of clear use cases, XRP’s regulatory-compliant and institutionally palatable narrative resonates with the market. Ripple has carved out a position that aligns with the growing institutional narrative, making it a compelling trade in the current market environment. As Cosmo Jiang, general partner of Pantera Capital, noted, XRP’s strong following and broad awareness among institutions and traditional finance contribute to its success.

In a market increasingly defined by perception, positioning, and access, XRP’s rise highlights the evolving landscape of cryptocurrency. Ripple’s strategic moves and institutional partnerships position it well for continued growth, making it a noteworthy player in the crypto market.