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Limited is advancing its treasury strategy by partnering with Air China to integrate XRP payments into its travel services, with the potential to unlock access for up to 60 million users. The collaboration aims to offer faster cross-border settlements, tokenized rewards, and blockchain-based vouchers tied to Air China’s PhoenixMiles loyalty program, which currently has over 60 million members globally. These enhancements are expected to improve the overall travel experience by leveraging XRP’s capabilities for rapid and low-cost transactions. Webus CEO Nan Zheng highlighted that this partnership not only expands the company’s global service footprint but also accelerates the development of a “Ripple-integrated travel ecosystem,” a vision that aligns with broader industry trends in digital asset adoption [5].To support this initiative, Webus recently secured up to $100 million in funding via a senior equity line of credit, providing the necessary capital to advance its XRP treasury plan. In addition, the company submitted a filing with the U.S. Securities and Exchange Commission (SEC) in June for a potential $300 million XRP treasury investment. The funding is intended to bolster Webus’s global payment solutions and further integrate XRP into its travel services. This strategic move positions Webus to leverage XRP’s strengths in cross-border payments, which are particularly well-suited for industries like travel where speed and cost-efficiency are critical factors [5].
XRP’s integration into travel services builds on its existing advantages, including near-instant transaction settlement and minimal fees. For instance, XRP transactions typically settle in 3 to 5 seconds, significantly faster than traditional banking systems that can take several days to process international payments. This efficiency is especially valuable in the travel sector, where time-sensitive payments and currency conversions are common. Moreover, the use of XRP can reduce transaction costs, offering a more cost-effective alternative to traditional currency exchange methods. These attributes make XRP an attractive option for facilitating global travel payments and enhancing loyalty program rewards through tokenization [4].
However, the expansion of XRP in the travel industry is not without challenges. Regulatory compliance remains a significant hurdle, particularly in sectors as heavily regulated as aviation and financial services. Webus and Air China must navigate anti-money laundering (AML) and know-your-customer (KYC) requirements to ensure their partnership adheres to legal standards. Similar initiatives by other airlines, such as AirAsia and KLM, have demonstrated the importance of aligning with existing systems while minimizing operational disruption. As the travel industry increasingly adopts blockchain technologies, companies must balance innovation with adherence to regulatory frameworks to ensure sustainable growth [4].
Looking ahead, the partnership between Webus and Air China could serve as a model for integrating XRP into broader travel and payment ecosystems. With its potential to streamline cross-border transactions, XRP is well-positioned to support global contractor payment platforms and international payroll solutions. This aligns with broader trends in the adoption of digital assets for financial services, particularly in regions where traditional banking infrastructure is less developed. By embedding XRP into its services, Webus aims to capitalize on these emerging opportunities while contributing to the growing acceptance of blockchain-based solutions in mainstream industries [4].
The broader implications of Webus’s XRP strategy extend beyond travel. The company’s efforts align with ongoing developments in the XRP market, including the potential approval of XRP ETFs in late 2025, which could further accelerate institutional investment and adoption. Analysts estimate that institutional inflows could reach $5 billion in the first month following ETF approval, creating a significant tailwind for XRP’s price. Additionally, the tokenization of global assets on the XRP Ledger could unlock new demand for the cryptocurrency, particularly if it captures a meaningful share of the $50 trillion asset tokenization market by 2030. These developments underscore the transformative potential of XRP in reshaping cross-border payments and financial services [2].
Source:
[1] title1 (https://www.fool.com/investing/2025/09/05/is-google-developing-an-xrp-killer/)
[2] title2 (https://www.tradingnews.com/news/ripple-xrp-price-forecast-706m-usd-whale-transfer-signals-next-xrp-usd-price-surge)
[3] title3 (https://cryptobriefing.com/xrp-payments-air-china/)
[4] title4 (https://www.onesafe.io/blog/revolutionizing-travel-payments-xrp)
[5] title5 (https://cryptonews.com.au/news/webus-partners-with-air-china-to-bring-xrp-powered-travel-solutions-to-60m-phoenixmiles-members-130704/)
[6] title6 (https://www.onesafe.io/blog/ripple-etfs-impact-on-xrp-future)

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