XRP News Today: XRP Promotions Shine in Times Square as Gemini Launches XRP Rewards Credit Card

New York City’s Times Square has become the latest stage for a high-profile promotion of XRP, as a large digital billboard featuring the message “Spend Dollars, Earn XRP” went live on July 31, 2025. The advertisement highlights the Gemini XRP Mastercard Credit Card, a new financial product launched in collaboration with Ripple, Mastercard, and WebBank. The ad is part of a broader strategy to bring XRP into mainstream consumer finance and is displayed above one of the most trafficked intersections in the world [1].

The campaign gained immediate traction on social media, with crypto influencer Amelie (@_CryptoBarbie) sharing the image of the billboard and emphasizing XRP’s growing global presence. This follows earlier marketing efforts by Gemini, including a pre-launch billboard in Manhattan, underscoring the company’s focus on both crypto enthusiasts and traditional consumers [1].

The Gemini XRP Credit Card, officially launched on August 25, 2025, allows U.S. customers to earn XRP rewards for everyday purchases. The rewards structure is tailored to common spending categories, offering 4% in XRP for fuel, EV charging, rideshare, and transit; 3% for dining; 2% for groceries; and 1% for all other purchases. Gemini has also introduced limited-time promotions with select merchants offering up to 10% in rewards. The card is available without an annual fee, foreign transaction charges, or conversion costs for rewards into cryptocurrency [1].

Security and privacy are central to the card’s design. Unlike conventional credit cards, it features no visible card numbers, with sensitive data accessible only through the Gemini app. The card is also crafted with an eco-friendly metal design, reinforcing Gemini’s commitment to sustainability and digital-first security [1].

The timing of the card’s launch is strategic. It follows the recent resolution of Ripple’s legal case with the U.S. Securities and Exchange Commission, which had long been a regulatory hurdle for XRP. With that issue resolved, Ripple and Gemini have moved swiftly to expand XRP’s role in consumer finance. The partnership includes Ripple extending a $75 million credit line to Gemini, signaling a strong financial commitment to the collaboration [1].

The initiative reflects a broader effort to make cryptocurrency more accessible and relevant to everyday spending. By integrating Mastercard’s payment network, Ripple’s blockchain infrastructure, and Gemini’s exchange platform, the product aims to bridge the gap between digital assets and traditional finance. The Times Square campaign, therefore, is not just a marketing tactic but a symbolic step toward integrating XRP into the daily economy [1].

Source: [1] Spend Dollars, Earn XRP: Another XRP Ad Surfaces on New York Times Square. (https://timestabloid.com/spend-dollars-earn-xrp-another-xrp-ad-surfaces-on-new-york-times-square/)