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Western Union and MoneyGram, two of the world’s largest money transfer companies, collectively process over $350 billion in transactions annually, with
handling approximately $150 billion and MoneyGram managing more than $200 billion. If these companies were to adopt Ripple’s XRP for settlement, it could significantly boost demand for the asset. Analysts have explored potential price scenarios under different levels of adoption, using the behavior of Bitcoin as a reference for institutional buying patterns [1].In a first model, if both Western Union and MoneyGram begin using XRP for settlements and maintain sufficient reserves to facilitate rapid transactions, the market could require around $4.79 billion in XRP, supported by roughly $14.37 billion in liquid XRP. If institutional investors adopt a similar holding strategy as seen with Bitcoin, the price of XRP could reach approximately $12 [1].
A second model, assuming full reliance on XRP for all transactions by both companies, suggests a base price of $11.82. When factoring in market enthusiasm, institutional fear of missing out (FOMO), and long-term holding pressure, the token’s price could rise to as high as $94.56 [1]. This projection excludes the potential influence of additional remittance providers, central bank digital currencies, or the deflationary characteristics of XRP’s supply—factors that could push the price beyond $100 [1].
Historically, MoneyGram began using Ripple’s xRapid technology for international money transfers in 2019, and Ripple invested $50 million in the partnership. However, the collaboration ended in early 2023 due to Ripple’s legal challenges with the U.S. Securities and Exchange Commission (SEC). Western Union experimented with Ripple’s technology as early as 2015 but never implemented it at scale [1].
If regulatory conditions improve and these companies choose to integrate XRP again, it could lead to a surge in demand. Given the massive volume of remittance flows and potential market excitement, XRP could see a significant price appreciation. However, such a scenario remains speculative and highly dependent on broader regulatory developments and market dynamics [1].
Source: [1] [Here’s the XRP Price if Western Union and MoneyGram Start Using Ripple for Settlements](https://coinmarketcap.com/community/articles/688c683ce208db3ef99a4533/)

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