XRP News Today: XRP-Powered Loyalty Platform Aims to Unlock $20B Market Liquidity: Webus

Webus International Limited (NASDAQ: WETO) has announced plans to integrate XRP stablecoin settlement into a tokenized travel rewards platform, aiming to disrupt the $20+ billion global loyalty market by addressing fragmentation and illiquidity in reward systems [2]. The Nasdaq-listed company, which operates the Wetour brand offering AI-driven travel and mobility solutions, seeks to enable real-time cross-border redemption and value conversion of loyalty points across airlines, hotels, and mobility networks using blockchain technology [1].

The initiative, which involves filing with the U.S. Securities and Exchange Commission (SEC), leverages XRP's efficiency to reduce transaction costs and enhance transparency . CEO Nan Zheng emphasized the platform's potential to "unlock real liquidity" in an industry plagued by siloed reward ecosystems. "By integrating XRP stablecoin settlement, we aim to bring real-time, low-cost, and transparent value conversion to the travel rewards ecosystem," Zheng stated, highlighting the platform's phased rollout contingent on regulatory approvals [4]. Pilots are already in development with partners in North America and Asia, with broader adoption expected as compliance frameworks solidify [3].

The move aligns with broader institutional adoption of XRP. Webus previously partnered with Samara Alpha Management LLC to manage up to $300 million in XRP treasury holdings, reflecting growing confidence in the asset [1]. Meanwhile, Ripple's XRP Ledger (XRPL) has processed over $1 billion monthly in stablecoin transactions and gained traction in tokenizing real-world assets, supported by innovations like the Multi-Purpose Token (MPT) standard [1]. Institutional investments in XRP surged by $61.6 million over 18 weeks, even amid market downturns, while the CME Group's recent launch of micro futures and options for XRP further underscores its rising appeal [1].

Regulatory clarity post-Ripple's SEC lawsuit resolution in August 2025 has accelerated XRP's integration into mainstream finance. The settlement removed a major overhang, spurring $9.54 billion in trading volume and a 11% price jump to $3.30 [5]. Upcoming spot XRP ETF approvals, expected in mid-October 2025, could attract $4–$8 billion in inflows, potentially propelling the token toward all-time highs [5]. Exchanges like Uphold, which holds $6 billion in XRP, have signaled plans to reward long-term holders, including yield services and airdrops, reinforcing the asset's institutional momentum [6].

Webus's platform also benefits from Ripple's expanding ecosystem. Partnerships with BNY Mellon for RLUSD stablecoin custody, Hidden Road acquisition to bridge traditional and digital finance, and collaborations with entities like Dubai's Land Department for real estate tokenization highlight XRP's versatility [7]. These developments position Webus's initiative as part of a larger shift toward blockchain-driven liquidity solutions in travel and beyond.