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On July 28, 2024, Upbit reported a 24-hour trading volume of $3.147 billion, with XRP/KRW emerging as the top-performing pair in the Korean won market. The cryptocurrency pair accounted for 14.05% of the total volume, translating to $440 million in traded value. This performance outpaced
and GLM, which recorded $258 million and $157 million in trading activity, respectively, according to COINOTAG data [1]. The figures underscore a surge in demand for within South Korea, driven by heightened liquidity and investor confidence in the asset.XRP’s dominance on Upbit reflects broader trends in the local crypto ecosystem, where the altcoin has historically maintained strong adoption. The 14.05% market share highlights its role as a key trading pair, particularly among retail investors seeking high-liquidity assets. Meanwhile, Ethereum’s 8.24% share ($258 million) reaffirms its status as a cornerstone of the platform, supported by its utility in decentralized finance (DeFi) and non-fungible token (NFT) markets. GLM, a newer entrant, secured 5.02% of the volume, indicating growing interest in utility tokens despite their lower market capitalization compared to established assets.
The overall $3.147 billion trading volume represents a significant milestone for Upbit, showcasing the platform’s ability to attract and retain active traders during a period of heightened market volatility. While XRP’s leadership is attributed to its established presence in South Korea, Ethereum’s sustained performance underscores its enduring appeal as a multi-purpose blockchain platform. Analysts note that the coexistence of these assets in the top rankings illustrates a diversified trading environment, where investors balance exposure to both blue-chip and emerging tokens.
The data aligns with broader industry patterns, where trading platforms in major markets prioritize liquidity and accessibility for popular pairs. Upbit’s figures also highlight the competitive dynamics among exchanges, as platforms strive to offer favorable conditions for high-volume assets. However, the prominence of XRP and Ethereum does not necessarily indicate speculative fervor; rather, it reflects their entrenched roles in institutional and retail portfolios. The absence of regulatory overhauls or macroeconomic shifts in the period suggests that the volume growth is primarily organic, driven by market participants’ strategic allocations.
For investors, the performance of XRP/KRW and Ethereum serves as a barometer for regional crypto activity. South Korea’s regulatory landscape, though stringent, has historically supported active trading in digital assets, contributing to the robustness of pairs like XRP/KRW. The 14.05% share is a testament to the country’s appetite for high-liquidity tokens, even as global markets remain cautious. The continued inclusion of GLM in the top three, albeit with a smaller share, signals the platform’s efforts to onboard newer tokens and cater to a broad spectrum of investor preferences.
COINOTAG’s data emphasizes the importance of tracking trading volumes as a proxy for market sentiment. The July 28 figures indicate that Upbit’s user base is prioritizing assets with clear utility and established networks. While XRP’s leadership is notable, the relatively stable performance of Ethereum suggests that investors are not pivoting away from legacy projects. Instead, the data points to a balanced approach, where investors maintain exposure to both proven and emerging tokens to hedge against market fluctuations.
Source: [1] [title: XRP Dominates Upbit with $440 Million Trading Volume, Leading Korean Won Market on July 28] [url: https://en.coinotag.com/breakingnews/xrp-dominates-upbit-with-440-million-trading-volume-leading-korean-won-market-on-july-28/]

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