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The U.S. cryptocurrency market is on the brink of a transformative moment as Franklin Templeton and Grayscale's
exchange-traded funds (ETFs) cleared final regulatory hurdles, securing NYSE Arca approval under the Exchange Act of 1934. The launches, expected to debut on Monday, November 24, mark a pivotal step in institutional adoption of digital assets, with . These ETFs join a growing list of XRP-focused funds, including 21Shares' recently approved product and Canary Capital's trailblazing offering, signaling a maturing market infrastructure .Franklin Templeton's
(XRPZ), with its 0.19% fee-the lowest among competing products-has drawn attention for its conservative approach, reflecting the firm's $1.5 trillion in assets under management . The fund's initial seed allocation, though undisclosed, is expected to drive early inflows similar to Bitwise's $25 million first-day volume. Grayscale's entry further solidifies XRP's institutional credibility, with experts noting that to access the asset without navigating direct crypto custody challenges.The market has already reacted to the impending launches.
, trading near $2.12 amid a 26% rise in trading volume. , including the SEC's recent guidance post-government shutdown and the rescission of SAB 121, which had previously hindered institutional participation. Additionally, Franklin Templeton's conservative positioning and the Trump administration's pro-crypto policies, including the Genius Act and strategic reserve initiative, have bolstered investor sentiment .Looking ahead, the potential for BlackRock-a major absentee in the XRP ETF race-to enter the market has sparked speculation.
47 billion tokens at current prices, straining XRP's circulating supply of 60 billion. However, price targets from Standard Chartered's Geoffrey Kendrick suggest , implying a 465% upside from current levels. Such projections hinge on ETF-driven demand, with of $292 million in its first four days.The ETF frenzy mirrors Bitcoin's ETF trajectory, where 12 funds now hold $117 billion in BTC. For XRP, the influx of institutional capital could amplify price volatility, particularly if multiple ETFs accumulate significant stakes. While skeptics question the feasibility of Kendrick's $220 price target,
suggest XRP's journey is far from over.Quickly understand the history and background of various well-known coins

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