XRP News Today: XRP ETFs and Regulations Signal Crypto's Institutional Turnaround

The crypto market's bearish sentiment is showing signs of abating, driven by institutional confidence and regulatory clarity surrounding XRP. Bitwise, a leading crypto asset manager, announced that its spot XRP exchange-traded fund (ETF) is set to launch next week, signaling a potential turning point for the asset. The development comes amid a surge in XRP-related ETF filings and growing demand for regulated exposure to the cryptocurrency.

Bitwise CEO Hunter Horsley stated in a recent update that the prolonged bear market may be nearing its end, attributing the shift to structural changes in the crypto landscape. "We're now in a market shaped by new regulations, better technology, and institutional interest," Horsley explained. He emphasized that unlike past cycles, the current downturn was shorter and less severe, lasting only a few months rather than years. This optimism is bolstered by the SEC's July 2025 guidance on crypto asset ETPs, which cleared the path for multiple XRP ETFs.

The XRP ETF landscape is rapidly expanding, with 11 products now listed on the Depository Trust & Clearing Corporation (DTCC) by major firms such as Bitwise, Franklin Templeton, 21Shares, and CoinShares. Franklin Templeton's XRP ETF, EZRP, is among the first to launch this week, followed by Bitwise's offering on November 20. Analysts anticipate that these ETFs could channel $5–$7 billion into XRP by 2026, mirroring the inflows seen with Bitcoin and Ethereum ETFs.

Institutional adoption is accelerating as Ripple, XRP's issuer, continues to solidify its infrastructure. The company's $1.25 billion acquisition of Hidden Road to create Ripple Prime-a global prime brokerage-has tripled activity on its platform, linking XRP to traditional Wall Street systems.

Additionally, Ripple's partnership with Mastercard and WebBank to settle credit card payments via its RLUSD stablecoin has demonstrated real-world utility for XRP, further attracting institutional investors.

On-chain data reflects mixed sentiment ahead of the ETF launches. Over 216 million XRP tokens ($556 million) left exchanges in the week before the DTCC announcements, suggesting investors are holding rather than trading. However, whale activity and long-term holders reduced their holdings by 10 million XRP ($25 million) in the days leading up to the launch, indicating potential profit-taking. Active XRP addresses hit three-month highs, signaling rising network usage.

The market's technical outlook remains cautious. XRP has oscillated between $2.30 and $2.60 in recent weeks, with a breakout above $2.70 seen as a key threshold for sustained bullish momentum. Bloomberg analysts estimate a 95% chance of XRP ETF approval by November 27, with automatic SEC clearance likely if no objections are raised.

While short-term volatility persists, Horsley and analysts remain optimistic about XRP's long-term trajectory. Successful ETF launches could catalyze broader adoption, positioning XRP as a regulated bridge between crypto and traditional finance. However, risks remain, including delayed approvals or broader market corrections. For now, the crypto community is watching closely as XRP's institutional push gains momentum.