XRP News Today: Nine XRP ETFs to Launch, Driving Price Toward $2.40–$2.70

XRP, the digital asset issued by Ripple, has held above the $2.15 support level, positioning itself for a potential move toward $2.40–$2.70 as a wave of institutional exchange-traded funds (ETFs) prepares to launch. The cryptocurrency trades at $2.24 as of November 17, according to CoinMarketCap. The upcoming ETF introductions, including Franklin Templeton's EZRP and Bitwise's XRP fund, are expected to inject institutional capital into the asset, potentially amplifying liquidity and price momentum.

The first U.S. spot XRP ETF, Canary Capital's XRPC, debuted on November 13 with $245 million in inflows, marking the largest ETF launch of 2025. This success has spurred a flurry of activity, with nine XRP ETFs slated to roll out between November 18 and 25, including offerings from 21Shares, Grayscale, and WisdomTree according to Coinfomania. Franklin Templeton's EZRP, launching November 18, adds credibility to the trend, leveraging the firm's $1.5 trillion in assets under management. Analysts predict these products could unlock $4–8 billion in first-year inflows, per JPMorgan.

Technical indicators suggest XRP's current consolidation above $2.15 is critical. If the level holds, the asset could target $2.40–$2.70, according to TradeCityPro, who notes key resistance at $2.34–$2.67 and deeper support at $2.00. Whale activity has also surged, with $768 million in XRP accumulated over four days, signaling strategic positioning by large holders.

Meanwhile, liquid XRP supply on centralized exchanges has dwindled to $2.8 billion, raising concerns about potential supply-demand imbalances.

Regulatory clarity has bolstered confidence. Recent rulings, including Judge Torres' distinction between institutional and secondary-market XRP transactions, have provided a clearer framework for market participants. However, the ongoing Ripple vs. SEC case remains unresolved, with analysts cautioning that further legal developments could reintroduce volatility.

Price projections vary widely. While some analysts peg XRP at $7–$24 based on ETF-driven demand and tightening supply, others emphasize near-term risks. A failure to defend $2.20 could trigger a retest of lower support levels, per CoinGlass data. The broader crypto market remains volatile, with Bitcoin and Ethereum correcting amid Fed rate uncertainty, though XRP's ETF-related optimism has insulated it somewhat from the selloff according to Decrypt.

As November 18 approaches, market participants will closely watch Franklin Templeton's EZRP for signals of institutional appetite. The ETF's performance, alongside subsequent launches, could determine whether XRP sustains its bullish trajectory or faces renewed downward pressure from liquidity shifts or regulatory headwinds.