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The
market is undergoing a seismic shift as major asset managers deploy a coordinated wave of exchange-traded funds (ETFs) while global financial infrastructure transitions to ISO 20022 standards. Bitwise Asset Management's XRP ETF debuted on the New York Stock Exchange on November 19, 2025, with a waived 0.34% fee for the first $500 million in assets, joining Grayscale's GXRP and Franklin Templeton's in a synchronized launch strategy that underscores growing institutional confidence in the asset . , which amended its structure to convert to a spot ETF, is set to begin trading on November 24, while Franklin Templeton's offering mirrors this timeline, reflecting a strategic alignment to capitalize on regulatory clarity and market demand .The ETF launches follow Ripple's August 2025 settlement with the U.S. Securities and Exchange Commission, which reclassified XRP as a compliant investment vehicle. This legal resolution has enabled firms like Franklin Templeton and Grayscale to offer regulated exposure to XRP, a milestone previously reserved for
and . Franklin Templeton's XRPZ, with $62.59 million in inflows on its debut, and Grayscale's GXRP, which captured $67.36 million, collectively into XRP ETFs in a single session. The influx has propelled XRP's market capitalization above $132.5 billion, with daily trading volume to $5.65 billion.Parallel to ETF adoption, the financial sector's migration to ISO 20022 messaging standards is reshaping cross-border payments. SWIFT's November 22, 2025, cutoff for legacy MT-format transactions marks a critical inflection point, with Ripple's XRP Ledger (XRPL) and Stellar's
network both demonstrating technical alignment to the standard. , Ripple, a founding member of the ISO 20022 Registration Management Group, has integrated its RippleNet with structured data protocols, enabling banks to maintain compliance while leveraging XRP for on-demand liquidity. Meanwhile, position it as a complementary solution for remittance corridors, though its institutional footprint remains smaller compared to Ripple's 300+ financial partnerships.Market dynamics are further amplified by XRP's technical breakout.
in early December, breaking above the $2.12 resistance level on 227.5 million in volume-162% above the 24-hour average-confirming institutional accumulation. a 33% price increase in Q1 2026, with a target range of $2.57–$2.75, citing ETF liquidity and macroeconomic tailwinds like the Federal Reserve's December rate cut expectations.
As the ISO 20022 transition accelerates, XRP's dual role as both a settlement token and an ETF-traded asset is solidifying its position in the institutional portfolio.
90% of transactions to adopt the standard by early 2026, Ripple's infrastructure and Stellar's agility are both positioned to benefit, though regulatory clarity and liquidity depth will determine their relative adoption. For now, XRP's ETF-driven rally and technical momentum suggest a sustained uptrend, with the asset poised to outperform in a market increasingly defined by structured data and institutional access.Quickly understand the history and background of various well-known coins

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