XRP News Today: XRP ETFs Attract Major Inflows as Bitcoin, Ethereum Face Outflows

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Friday, Nov 28, 2025 9:39 am ET2min read
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- Major firms like 21Shares and Franklin Templeton launch XRPXRP-- ETFs, signaling institutional confidence in the third-largest crypto asset.

- Regulatory approvals and Ripple's SEC settlement drive XRP's adoption, with ETFs offering accessible, regulated exposure to cross-border payment utility.

- XRP ETFs attract $250M+ in inflows, outperforming Bitcoin/Ethereum ETFs amid $1.7B combined outflows, highlighting growing institutional traction.

- Challenges include regulatory uncertainty and declining on-chain activity, as firms use RippleNet infrastructure without direct XRP utilization.

- Analysts project XRP could reach $5.25 by 2030, but long-term success depends on macroeconomic trends and broader adoption of Ripple's stablecoin and payment solutions861277--.

The cryptocurrency market is witnessing a surge in XRP-focused exchange-traded funds (ETFs), with major players like 21Shares, Franklin Templeton, and Grayscale entering the space, signaling growing institutional confidence in the third-largest digital asset. The 21Shares XRPXRP-- Spot ETF (TOXR), set to launch on November 29, joins a growing list of regulated products offering direct exposure to XRP, reflecting broader acceptance of crypto in mainstream finance according to reports. This development follows regulatory approvals that underscore the maturation of digital asset markets and their integration into traditional investment frameworks according to analysis.

The momentum is driven by XRP's unique position in the crypto ecosystem, particularly its utility in cross-border payments and Ripple's recent legal settlement with the SEC, which resolved a five-year dispute and cleared regulatory hurdles for institutional adoption. Franklin Templeton's XRP ETF (XRPZ), launched alongside Grayscale's product, has already attracted significant inflows, with analysts projecting $30 million in first-day trading volume. These ETFs provide investors with a regulated, accessible way to hold XRP without managing digital wallets, reducing barriers to entry for institutional and retail participants.

Market dynamics further highlight XRP's appeal. Despite broader crypto volatility, XRP has outperformed Bitcoin and Ethereum in recent weeks, surging over 8% to $2.03 amid ETF-driven demand. The launch of spot XRP ETFs has increased liquidity and reduced price swings, making the token more attractive for portfolio diversification. Canary Capital's XRPC ETF, for instance, drew $250 million in first-day inflows, while Bitwise's product recorded $22 million in early trading. These figures contrast with BitcoinBTC-- and EthereumETH-- ETFs, which faced combined outflows of $1.7 billion in the same period, underscoring XRP's growing institutional traction.

However, not all issuers are rushing to join the XRP ETF race. Regulatory uncertainty, particularly around the SEC's evolving stance on crypto products, remains a cautionary factor. Additionally, market saturation-evidenced by the rapid approval of multiple XRP ETFs- could deter smaller firms from competing in a space dominated by heavyweights. Analysts note that while XRP's utility in global settlements and Ripple's RLUSD stablecoin now exceeding $1 billion in circulation strengthens its long-term case, the asset's future depends on broader adoption and macroeconomic trends, including Federal Reserve policy shifts.

The XRP ETF boom also raises questions about the token's on-chain activity. Despite institutional interest, XRP's transaction volume has declined as firms leverage RippleNet's infrastructure without directly utilizing the asset. This divergence highlights the need for utility-driven growth to sustain price stability. Meanwhile, bullish sentiment is fueled by technical indicators and analyst forecasts, with some predicting XRP could reach $5.25 by 2030.

As the XRP ETF landscape evolves, the focus will shift to how these products shape market dynamics. With 21Shares, Franklin Templeton, and Grayscale leading the charge, the next few months could determine whether XRP solidifies its role as a bridge between traditional finance and crypto-or faces challenges from emerging competitors.

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