XRP News Today: XRP’s ETF Push Could Signal a New Era of Institutional Buy-In

XRP has been the subject of renewed optimism among investors and analysts, with several key developments potentially poised to reshape its trajectory. Recent discussions and filings indicate that the cryptocurrency is on the cusp of greater institutional adoption and broader mainstream recognition. Notably, Amplify, a U.S.-based asset manager with over $13.6 billion in assets under management, has submitted a proposal for the Amplify XRP Monthly Option Income ETF. This product aims to offer investors exposure to XRP while generating income through covered call strategies, a model that could attract a broader audience, including institutional investors [3].

The potential approval of this ETF is seen as a significant milestone for XRP, particularly given the U.S. Securities and Exchange Commission’s (SEC) recent classification of XRP as a digital commodity rather than a security. This shift in regulatory stance could ease the path to approval for ETFs and similar investment vehicles, contrasting with earlier regulatory uncertainties that hindered XRP’s growth. The proposed Amplify ETF is unique in its structure, combining direct exposure to XRP with yield generation, a feature that may appeal to investors seeking both price appreciation and income. This approach aligns with traditional financial instruments, potentially bridging the gap between conventional markets and the crypto sector [3].

In parallel, veteran crypto investor Austin Hilton has outlined a long-term strategy to turn his XRP holdings into a million-dollar profit. His approach hinges on a simple yet disciplined strategy: accumulating XRP over time and holding it until the price reaches at least a 30x return from current levels. This would equate to a target price of approximately $80–$90. For Hilton, patience and long-term vision are central to his profit plan, a philosophy that aligns with broader sentiments in the crypto community. He also emphasizes consistent accumulation, buying XRP weekly regardless of market conditions, and avoiding emotional reactions during downturns. His belief in XRP’s long-term potential has even extended to price targets as high as $1,000 per token, a vision shared by other investors who foresee substantial growth in the asset [2].

The broader market is also closely watching the potential approval of new XRP ETFs by the SEC, particularly around October 18. Analysts from Mitrade Insights highlight that the approval of multiple spot XRP ETFs could lead to significant inflows of capital, potentially pushing the price toward a maximum upside scenario of $5. This expectation is based on historical patterns seen with Bitcoin, where the approval of spot ETFs in January 2025 led to a 160% price increase. However, market efficiency suggests that much of this potential is already priced in, and the actual impact may be more muted than anticipated. The risk of a “buy the rumor, sell the news” scenario, where traders profit from speculation rather than the actual approval, remains a concern [1].

Despite the uncertainty, the XRP market appears to be in a phase of transition. The growing interest from institutional investors, the regulatory clarity provided by the SEC, and the long-term conviction of individual investors all point to a potentially transformative period for the cryptocurrency. While no guarantees exist, the cumulative effect of ETF approvals, consistent accumulation strategies, and bullish price targets suggests that XRP is moving closer to mainstream acceptance and financial legitimacy. As the market awaits regulatory decisions and price movements, the coming months are expected to provide critical clarity on XRP’s future trajectory.

Source:

[1] Prediction: XRP Could See Its Price Rising Again by Oct. 18 (https://www.mitrade.com/insights/news/live-news/article-8-1099156-20250905)

[2] Top Investor Shares Personal Plan to Make $1000000 with ... (https://thecryptobasic.com/2025/09/04/top-investor-shares-personal-plan-to-make-1000000-with-xrp/)

[3] XRP ETF Filing by Amplify Could Unlock Institutional Inflows (https://thecurrencyanalytics.com/altcoins/xrps-bull-moment-amplify-etf-filing-could-open-the-floodgates-for-institutions-194414)