XRP News Today: XRP ETF Frenzy: A Bridge to Mainstream Finance as Institutions Cross the Chasm

The cryptocurrency market is on the brink of a major transformation as multiple spot XRP exchange-traded funds (ETFs) prepare for simultaneous launches, signaling a surge in institutional adoption and regulatory clarity. Bitwise Asset Management, Grayscale Investments, and Franklin Templeton are among the leading firms set to debut their XRP ETFs, with the first products already trading and others poised to follow within days. Analysts predict these offerings will catalyze increased demand for XRP, a digital asset that has long faced regulatory scrutiny but now appears to be gaining traction in mainstream finance.

Bitwise's XRP ETF (ticker: XRP) began trading on the NYSE on November 20, 2025, with a 0.34% management fee waived for the first month on the first $500 million in assets. The fund was seeded with 1.11 million XRP tokens, valued at approximately $2.27 million, and aims to outperform the $58.5 million day-one trading volume achieved by Canary's XRPC ETF in early November. Meanwhile, Grayscale's XRP ETF (GXRP) is expected to launch on November 24 after SEC filings triggered a 20-day countdown. The firm also plans to debut a Dogecoin ETF on the same day, further diversifying its crypto product lineup. Franklin Templeton's XRP ETF (XRPZ), approved by NYSE Arca, will charge a 0.19% fee and waive it entirely for the first $5 billion in assets through mid-2026.

The synchronized launches reflect a broader trend of institutional players entering the XRP market. Ripple's 2023 legal victory over the SEC cleared the path for regulated XRP products, and the recent approval of spot Bitcoin and Ethereum ETFs has accelerated momentum. XRP's price, currently trading around $2.12, has shown resilience amid broader market volatility, with analysts highlighting $2.10 as a critical support level. The asset's fully diluted market cap of $128 billion suggests potential for growth, particularly as ETFs provide retail and institutional investors with a streamlined way to gain exposure without navigating exchanges.

The impact of these ETFs could be profound. Canary's XRPC ETF demonstrated strong demand, and industry experts anticipate similar, if not greater, inflows for the new offerings. Franklin Templeton's XRPZ is projected to attract $150–$250 million in initial volume. This surge in demand may also extend to other altcoins, as the crypto market braces for a potential rotation of capital from Bitcoin to smaller assets.