XRP News Today: XRP Drops 8% Amid Regulatory Uncertainty Ahead of ETF Launch

XRP, the cryptocurrency associated with Ripple, experienced a significant decline of 8% between July 14 and July 15, dropping from $3.02 to $2.78. This price movement was characterized by a 7% intraday range, with the token facing resistance at the $3 mark. The selloff occurred despite an earlier rally, as corporate treasuries adjusted their exposure in response to regulatory uncertainty ahead of the ProShares XRP Futures ETF launch.

The price action began with a morning rally, peaking at $3.02 with a volume of 216.12 million. However, this was followed by systematic profit-taking, leading to a drawdown. The token's price fell to $2.80 before recovering slightly to $2.87 during the late session, indicating corporate re-entry into support. This recovery was marked by a volume of 112.75 million, suggesting that institutional investors were reallocating their positions.

The drawdown in XRP's price aligns with institutional de-risking ahead of the ProShares XRP Futures ETF launch, scheduled for July 18. The upcoming ETF has introduced a new capital allocation vector, particularly for pension and endowment portfolios. However, the still-unresolved digital asset framework by the SEC continues to dominate institutional risk models, forcing treasuries to balance early exposure with compliance optics.

Technical analysis of XRP's price action reveals that the token failed to sustain its price above $3.02 on heavy volume, turning the structure bearish with lower highs. The overnight breakdown saw algorithmic selling from $2.95 to $2.80, but the recovery into the close suggests corporate treasury accumulation at $2.82–$2.87. The $3.00 level remains a key psychological resistance that bulls must reclaim, with support at $2.80 and resistance at $2.95–$3.02.

Traders are closely watching whether XRP can hold above $2.87 ahead of the ProShares launch and ETF-related flows. Reclaiming $3.00 would validate bullish institutional theses tied to payment utility. However, ongoing regulatory noise could suppress upside until ETF flow clarity emerges. Treasury desks remain cautious but active, favoring low-exposure accumulation around volatility bands.

In summary, XRP's 8% drop reflects more than just volatility; it is a real-time indication of corporate positioning. While whales and treasuries sold into strength above $3.00, the closing bounce and ETF timeline suggest re-entry setups are forming. If regulatory clarity firms and the ProShares vehicle gains traction, XRP may see renewed inflows. However, until then, expect tight risk-managed trading from institutions.