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Trump Media has filed for its third cryptocurrency exchange-traded fund (ETF), marking a significant expansion of its digital asset strategy. The proposed ETF, named the Crypto Blue Chip ETF, aims to hold a diversified portfolio of major cryptocurrencies, including
, , , Cronos, and XRP. According to the regulatory filing, the fund would allocate nearly 75% of its holdings to Bitcoin, the largest cryptocurrency by market capitalization. The remaining share would be distributed across the other listed tokens, with direct exposure to each. This move signifies Trump Media's continued interest in the cryptocurrency market and its efforts to provide investors with exposure to a basket of leading digital assets.The filing for the Crypto Blue Chip ETF comes as part of Trump Media's broader digital asset push. The company has previously filed for two other crypto ETFs, demonstrating its commitment to integrating cryptocurrencies into its financial offerings. The latest ETF is designed to appeal to investors seeking a diversified exposure to the crypto market, with a focus on blue-chip cryptocurrencies that have established track records and significant market capitalizations.
While ETFs holding Bitcoin and Ether are already available in the US market, the inclusion of Cronos and XRP would make the Trump-backed product one of the first to hold these assets directly. This move could attract significant investor interest and potentially boost the shares of
, as it positions the company as a player in the growing crypto market. The launch of the Crypto Blue Chip ETF is contingent upon the effectiveness of the Registration Statement and the approval of a Form 19b-4 filing with the SEC. Once approved, the ETF will be listed on the New York Stock Exchange, providing investors with a regulated and accessible way to gain exposure to a diversified portfolio of cryptocurrencies.Trump’s deepening involvement in the cryptocurrency space has drawn scrutiny from ethics experts, who have raised concerns about the potential for financial conflicts of interest, given his dual roles as president and a business owner. Critics have pointed to the overlap between policymaking and personal financial interests in sectors such as digital assets. The White House has stated that President Trump is walled off from his businesses, and he has transferred control of his media holdings — including approximately $4 billion in Trump Media shares — to a trust controlled by his son, Donald Trump Jr. Despite the controversy, Trump has maintained a pro-crypto stance throughout his second term, pledging support for the industry on the campaign trail and backing related initiatives.
The latest ETF filing comes against the backdrop of a broader bull run in cryptocurrency markets. Bitcoin has risen roughly 55% since October and currently trades around $108,900. The surge aligns with Trump’s pro-crypto policies and reflects continued investor appetite for exposure to digital assets. Should the Crypto Blue Chip ETF gain regulatory approval, it would offer investors a new vehicle for diversified exposure to top digital tokens, further cementing Trump Media’s role in shaping the next phase of crypto investment products in the US.
Trump Media's broader strategy includes not only its crypto offerings but also other digital initiatives. The company has unveiled a $499-priced Trump smartphone and a mobile network, with the call centers of Trump Mobile entirely based in the US. These moves indicate Trump Media's ambition to diversify its digital portfolio and establish a strong presence in the tech industry.

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