XRP News Today: Ripple-Sydney Sweeney XRP Promotion Rumor Debunked as Price Dips 0.75% on Speculation

A viral rumor claiming Ripple has hired actress Sydney Sweeney to promote its XRP cryptocurrency has been debunked by fact-checkers, with no credible evidence supporting the alleged partnership as of July 2025 [1]. The speculation originated from a social media post on July 25 asserting Ripple’s “breaking” news of hiring the Euphoria star for a marketing campaign, which suggested XRP’s price would surge to $568 [1]. Despite immediate traction on platforms like Twitter and Reddit, Ripple has neither issued a press release nor provided verified statements confirming the collaboration [1].

The rumor’s emergence coincided with Sydney Sweeney’s recent campaign for American Eagle Outfitters, a fashion brand that launched a Gen Z-focused initiative titled “Sydney Sweeney Has Great Jeans.” This campaign, featuring AI-generated try-ons and billboards in Times Square, spurred a 20% spike in American Eagle’s stock value and drew comparisons to potential celebrity-driven crypto strategies [1]. However, no direct link exists between Sweeney’s fashion brand work and Ripple’s XRP marketing efforts. Analysts noted that while celebrity endorsements can amplify visibility in crypto, Ripple’s historical focus remains on institutional partnerships and regulatory compliance, not high-profile stars [1].

The unverified claims triggered mixed reactions within the XRP community, with some investors celebrating the hypothetical partnership and others dismissing it as misinformation [1]. Ripple CEO Brad Garlinghouse separately addressed rising YouTube scams targeting XRP holders but did not comment on Sweeney’s alleged involvement [1]. Meanwhile, price fluctuations occurred: XRP dropped 0.75% during the rumor’s spread, though no causal relationship was established [1].

The incident highlights the crypto market’s susceptibility to speculative narratives. Social media posts and retail investor speculation often drive short-term volatility, even when devoid of factual basis. For instance, a Lambda Fin post amplified the rumor by suggesting Sweeney’s participation could push XRP’s price to $568—a figure far exceeding its historical range [1]. Such projections underscore the need for caution among investors, as unverified news can distort market sentiment and lead to abrupt price swings.

Coinpedia explicitly labeled the Sweeney-Ripple connection as false, emphasizing that “no credible or verifiable evidence” supports the claim [1]. The lack of official communication from either party leaves the rumor unsubstantiated. While celebrity endorsements are increasingly common in crypto marketing, this case underscores the importance of due diligence. Retail traders and investors are advised to rely on verified sources rather than social media speculation to avoid misinformed decisions.

Sources:

[1] [Fact Check: Has Ripple Really Hired Hollywood Star Sydney Sweeney to Promote XRP?](https://coinpedia.org/news/fact-check-has-ripple-really-hired-hollywood-star-sydney-sweeney-to-promote-xrp/)

[2] [XRP (XRP) Price Forecasts, Predictions & News](https://www.fxempire.com/crypto/ripple/news)

[4] [MLQ.ai | Stocks](https://mlq.ai/news/)

[5] [Master Modern Financial Strategies with Lambda's Expertise](https://www.lambdafin.com/)