XRP News Today: Ripple Debunks Sydney Sweeney Partnership Rumor Dismisses XRP Price Surge Speculation

A viral social media post has circulated claims that Ripple, the company behind the XRP cryptocurrency, has hired Hollywood actress Sydney Sweeney to promote its digital asset. The alleged “breaking news” statement, shared on platforms like Twitter, suggested Sweeney would feature in Ripple’s next marketing campaign, fueling speculation that XRP’s price could surge to $568. However, investigations into the claim reveal no credible evidence to support the rumor. Ripple has not issued any official statements, press releases, or verified communications confirming Sweeney’s involvement [1].

The rumor gained traction after Sweeney’s high-profile collaboration with American Eagle Outfitters (AEO) in a denim campaign titled “Sydney Sweeney Has Great Jeans.” Launched on July 23, the campaign included AI-generated virtual try-ons and prominent billboards in Times Square and Las Vegas. AEO’s stock price rose over 20% following the campaign’s launch, drawing attention to Sweeney’s influence on retail traders and investors. Social media discussions about her marketing success may have inadvertently conflated her with Ripple, as users speculated on potential partnerships between the crypto firm and celebrities [1].

Analysts note that such rumors are common in the crypto space, where unverified claims can rapidly amplify market sentiment. While Sweeney’s AEO campaign successfully targeted Gen Z audiences, there is no indication Ripple is pursuing a celebrity-driven strategy for XRP. The company’s public-facing initiatives have historically focused on institutional partnerships and regulatory developments rather than influencer marketing. The lack of direct connection between Sweeney and Ripple underscores the speculative nature of the rumor.

Coinpedia’s fact-check analysis reaffirmed that the claim is unfounded. As of the latest review, neither Ripple nor Sweeney’s representatives have acknowledged any collaboration. The press release’s conclusion emphasized that “this remains just a rumor” until an official statement is issued by either party [1].

Retail traders and crypto enthusiasts often conflate unrelated events to create narratives that drive short-term hype. In this case, Sweeney’s recent branding success with AEO was misinterpreted as a strategic move by Ripple to capitalize on her celebrity status. Such misinterpretations highlight the risks of relying on social media speculation for investment decisions.

The incident reflects broader trends in crypto markets, where misinformation spreads quickly and can distort perceptions of value. While the XRP community remains divided on the rumor’s credibility, experts caution against treating unverified claims as factual. Investors are advised to scrutinize official sources before acting on viral news.

Source: [1] [Fact Check: Has Ripple Really Hired Hollywood Star Sydney Sweeney to Promote XRP?](https://coinpedia.org/news/fact-check-has-ripple-really-hired-hollywood-star-sydney-sweeney-to-promote-xrp/)