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XRP, the third-largest cryptocurrency by market capitalization, is poised for a significant shift as multiple exchange-traded funds (ETFs) targeting the asset prepare to launch ahead of Thanksgiving. Grayscale Investments and Franklin Templeton, two of the largest asset managers in the U.S., are set to debut their
ETFs on November 24, joining existing offerings from Bitwise and Canary Capital. The synchronized launches for institutional adoption of XRP, with analysts predicting increased liquidity and price volatility as capital flows into the asset class.Grayscale's XRP ETF, trading under the ticker GXRP, will
for three months or until assets reach $1 billion, whichever comes first. The fund holds approximately 6 million XRP tokens, secured via Coinbase Custody Trust, and is part of Grayscale's broader strategy to convert its crypto trusts into ETFs. Franklin Templeton's , meanwhile, and has already attracted $118 million in inflows since its launch. These products join Bitwise's XRP ETF (0.34% fee) and Canary Capital's XRPC (0.50% fee), creating a competitive landscape that could drive down costs for investors.The timing of the launches has sparked optimism among market participants. James Seyffart, a senior ETF analyst,
a historic day for XRP, with multiple ETFs activating simultaneously and potentially drawing billions in institutional capital.
Price predictions for XRP have grown more bullish amid the ETF frenzy. Analyst Zach Rector
, projecting XRP could rise to $168 if it attracts $50 billion in net inflows over five years. His analysis compared XRP's market dynamics to Bitcoin's 2024-2025 cycle, where $37.94 billion in net capital fueled a $1.76 trillion market-cap increase. While such projections are speculative, early inflows into XRP ETFs have , with Grayscale and Canary Capital's products accounting for the bulk of the activity.The ETF boom has also reignited debates about XRP's long-term value proposition. Proponents highlight its role in global payments, particularly through RippleNet's ISO 20022-compliant infrastructure, which
. Critics, however, caution that ETF-driven demand may not sustain price gains if broader crypto markets face corrections. XRP's current price of $2.05 has stabilized near key support levels, with technical indicators suggesting .As the XRP ETF market matures, the focus will shift to liquidity and institutional participation. With four spot ETFs already trading and more in the pipeline, XRP is gaining traction as a regulated on-ramp for investors seeking exposure to digital assets without the complexities of self-custody. The coming weeks will test whether this influx of capital translates into sustained price momentum or fades into speculative noise.
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