XRP News Today: Nature’s Miracle becomes first U.S. public company to secure $20M XRP treasury program via SEC approval

Nature’s Miracle, a U.S.-listed vertical farming technology firm, has secured a $20 million corporate treasury program for XRP, the third-largest cryptocurrency by market capitalization. The initiative, approved by the U.S. Securities and Exchange Commission (SEC), involves purchasing XRP using proceeds from equity financing. The company emphasized leveraging XRP’s utility for cross-border payments, staking yields, and engagement within the Ripple network. This move positions Nature’s Miracle as one of the first publicly traded U.S. firms to integrate XRP into its treasury strategy, signaling broader institutional confidence in the token’s functionality [1].

The program follows the SEC’s effectiveness declaration for Nature’s Miracle’s S-1 registration statement, enabling the initial purchase of XRP from new equity capital. The company has also indicated potential future expansions of its holdings through additional financing or structured deals. This development aligns with a growing trend of public companies allocating significant capital to XRP treasuries. For example, Nasdaq-listed Trident has targeted up to $500 million for its XRP treasury, while Webus International and VivoPower have outlined plans of $300 million and $121 million, respectively. Thumzup Media Corporation further added momentum by approving a $250 million digital asset strategy, including XRP [2].

The institutional adoption of XRP reflects a strategic shift toward diversifying corporate balance sheets with digital assets. Nature’s Miracle explicitly stated its intention to actively utilize XRP within the Ripple ecosystem, treating the token as a functional asset rather than a speculative one. This approach underscores XRP’s role in liquidity optimization, remittance efficiency, and hedging against currency devaluation. Analysts suggest that such accumulation could strengthen XRP’s liquidity and real-world adoption, particularly in cross-border transactions and staking mechanisms [2].

However, market reactions to these developments have been mixed. While some institutional moves have bolstered optimism, XRP’s price experienced a 10% decline on July 18, 2025, coinciding with the transfer of $175 million in tokens linked to Ripple co-founder Chris Larsen to exchanges. This sparked sell-off concerns, though the company attributes this to broader market dynamics rather than direct implications of its treasury program [3][4]. A 12% drop on July 5 further highlighted the token’s volatility amid regulatory and macroeconomic uncertainties.

The regulatory environment remains a critical factor in XRP’s institutional adoption. The SEC’s recent approval of Nature’s Miracle’s registration statement signals potential easing of barriers for corporate use of digital assets. This follows President Trump’s signing of the GENIUS Act in July 2025, which aims to promote innovation in financial technologies [1]. Nonetheless, long-term success will depend on XRP’s performance in real-world applications, regulatory stability, and market sentiment.

Analysts caution that while institutional adoption provides foundational support for XRP’s value proposition, sustained price growth is not guaranteed. For instance, one analyst predicted XRP could reach $2,000 by a specific date, though such forecasts should be treated as speculative rather than certainties [5]. The cumulative effect of multi-million-dollar treasuries, however, is expected to reinforce XRP’s utility in cross-border finance and decentralized networks, positioning it as a key player in institutional digital asset portfolios.

Sources:

[1] [Nature’s Miracle Reveals $20M XRP Treasury Plan Backed ...](https://coingape.com/natures-miracle-reveals-20m-xrp-treasury-plan-backed-by-sec-ruling/)

[2] [XRP Wins Another Multi-Million Dollar Treasury Program](https://timestabloid.com/xrp-wins-another-multi-million-dollar-treasury-program/)

[3] [XRP Price Dumps Amid $175M Transfer Linked to Ripple ...](https://coingape.com/xrp-price-dumps-amid-175m-transfer-linked-to-ripple-co-founder/)

[4] [Ripple's XRP declines despite Nature's Miracle plan to ...](https://www.mitrade.com/insights/news/live-news/article-3-981742-20250724)

[5] [XRP Completes Triple-Tap Setup, Analyst Says Chart ...](https://timestabloid.com/xrp-completes-triple-tap-setup-analyst-says-chart-remains-bullish/)