XRP News Today: Memes Meet Markets: First U.S. MOG ETF Files, Sparking Speculation Debate

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Thursday, Nov 13, 2025 1:31 am ET2min read
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- Canary Capital filed first U.S. spot ETF for Mog Coin (MOG), a meme-based token, expanding crypto ETF options.

- MOG's price rose 5.5% temporarily despite trading at fractions of a cent and an 80% annual decline.

- The SEC's new generic ETF standards enabled niche token filings, with Canary's

set for Nasdaq listing.

- Critics warn memecoin ETFs prioritize speculation over utility, but $575M in altcoin ETF inflows show growing demand.

- MOG ETF's 5% ETH allocation and cultural branding risks highlight crypto's evolving intersection with meme-driven markets.

Canary Capital has filed for the first U.S. spot exchange-traded fund (ETF) tracking Mog Coin (MOG), a little-known

tied to internet meme culture, marking a significant expansion in the crypto ETF landscape, according to a . The move briefly lifted MOG's price by over 5.5% in a single day, despite the token trading at fractions of a cent and having plummeted by 80% in the past year, according to the same report. The ETF, which will hold actual MOG tokens rather than using futures contracts, aims to provide investors with regulated access to the token through traditional brokerage accounts, as described in a .

The filing underscores a broader trend of asset managers flooding the U.S. Securities and Exchange Commission (SEC) with speculative crypto ETF proposals, particularly for tokens with no inherent blockchain utility beyond cultural branding, according to the Cointelegraph report.

Canary's MOG ETF follows its recently launched XRP ETF, set to debut on Nasdaq as the first U.S. spot XRP fund, and aligns with recent regulatory shifts that have streamlined crypto product approvals, as noted in the Crypto.News article. The SEC's September decision to adopt generic ETF listing standards has lowered barriers for such filings, enabling firms like Canary to pursue niche tokens, according to the Cointelegraph report.

MOG's price surge, though modest, highlights the growing influence of ETFs on even the most obscure cryptocurrencies. The token's market capitalization briefly peaked at $169.5 million on the news, up from $140 million earlier in the day, as reported by Cointelegraph. However, Canary's prospectus warns that MOG's value is largely derived from meme culture and community-driven branding, with no guarantees that its cultural relevance will persist, as reported by Cointelegraph. The ETF will also allocate up to 5% of assets to

(ETH) to cover blockchain transaction fees, as MOG operates on the network, according to the Crypto.News article.

The MOG ETF filing coincides with a surge in demand for altcoin ETFs. Bitwise and Grayscale's

ETFs, launched in October, have already attracted $575 million in assets, as noted in a . Meanwhile, Canary's Hedera ETF has drawn $68 million in assets, and its XRP ETF has secured $115 million in inflows, according to the same report. The follows broader optimism about crypto adoption, including a $500 million investment in Ripple Labs by Citadel and Fortress affiliates, as reported in the Crypto.News article, as well as the recent end of a 43-day government shutdown, which had weighed on market sentiment, as reported in the same article.

Critics argue that memecoin ETFs cater to speculative fervor rather than long-term value, but Canary's strategy reflects investor appetite for exposure to trending digital assets. The SEC's resumption of crypto ETF reviews, following the House's passage of a funding bill, could accelerate approvals for such products, according to the Cointelegraph report. With the first MOG ETF potentially trading soon, the move signals a new phase in the crypto market's evolution, where cultural virality and institutional infrastructure increasingly intersect, as described in the Crypto.News article.