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Elon Musk’s social platform X is set to introduce in-app investing and trading features, a move that could significantly impact the cryptocurrency market, particularly for Dogecoin, Shiba Inu, and XRP. According to X CEO Linda Yaccarino, users will soon be able to manage their entire financial life on the platform, confirming earlier plans to transform X into a comprehensive financial “super app.” This development aligns with Musk’s broader strategy of integrating payments and financial services into X, as outlined in recent months.
Dogecoin (DOGE) has been trading near $0.17 amid this news. The cryptocurrency closed at approximately $0.1707 on June 18, 2025, and $0.1695 on June 19, 2025. Over these two days, the price remained relatively stable, with a slight increase of +0.8% on June 18 and a decrease of –0.7% on June 19. This stability follows a brief rally earlier in the month but still leaves Dogecoin well below its spring highs near $0.20.
Elon Musk’s public support for Dogecoin has historically influenced its market behavior. In February 2021, Musk’s tweet calling Dogecoin “the people’s crypto” prompted a 68% surge in its price. In April 2023, X temporarily swapped its platform logo for the Dogecoin Shiba Inu meme, resulting in an 8% price increase before the gains reversed. Musk’s consistent championing of Dogecoin, whether through direct endorsements or playful public gestures, has made the cryptocurrency particularly reactive to his comments.
Industry analysts suggest that X’s in-app trading feature could greatly increase crypto market participation and liquidity. With over 500 million users on X, adding crypto trading could expose coins like Dogecoin, Shiba Inu, and Ripple’s XRP to a far larger audience. If DOGE is offered alongside other assets, it may attract many new retail investors, potentially driving increased retail participation and liquidity in both cryptocurrency markets. Analysts specifically highlight Dogecoin’s position, noting that its strong community on X and close association with Musk may see particularly strong effects.
One analyst suggests that altcoins like Dogecoin, Shiba Inu, and XRP “could see amplified volatility” once X integrates trading. In practical terms, this means trading volume in DOGE might rise significantly if users can buy and sell it directly in the app. Greater accessibility could improve liquidity, with faster trades and tighter spreads as more people trade DOGE on X. However, increased retail participation can also increase short-term swings. News of X’s trading rollout already seems to be stirring mild bullish sentiment in crypto markets, though Dogecoin’s price has moved little so far.
Overall, the consensus is that Musk’s support for Dogecoin and X’s user base give DOGE and XRP an edge. By integrating trading, X could thrust Dogecoin and XRP further into the mainstream, potentially leading to a price explosion for these cryptocurrencies. The move is expected to have a significant impact on the broader cryptocurrency market, with increased participation and liquidity likely to drive further growth and adoption.

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