XRP News Today: Institutions Bet Big on XRP—Could It Be the Next Bitcoin?

XRP, the digital asset developed by Ripple, has emerged as a prominent player in the cryptocurrency market, with analysts and institutional investors increasingly advocating for its potential. Recent developments have positioned XRP among the top 100 global financial assets by market capitalization, currently valued at approximately $180 billion [1]. This ascent follows a significant surge in the token’s price, which reached an all-time high of $3.65 in mid-July 2025. While the price has since corrected slightly, XRP remains above $3, maintaining strong momentum amid broader market fluctuations [1].

Ripple’s institutional adoption and regulatory progress have also contributed to XRP’s positive trajectory. A major milestone was the resolution of the U.S. Securities and Exchange Commission (SEC) case against Ripple, with the Second Circuit Court approving a joint stipulation of dismissal between both parties [1]. This development has alleviated a key overhang for XRP and provided clarity for investors. In parallel, Ripple has expanded its ecosystem, including the acquisition of Hidden Road for $1.25 billion and the launch of its institutional stablecoin, RLUSD, at the end of 2024. These strategic moves have reinforced XRP’s utility in cross-border payments and institutional finance [1].

The potential approval of spot XRP exchange-traded funds (ETFs) in the United States could further catalyze demand for the token. Although the SEC has delayed decision-making on multiple ETF applications, including those for XRP, recent updates suggest that applicants have aligned their proposals with regulatory guidelines [2]. The approval of spot ETFs for XRP could mirror the surge in demand seen for Bitcoin following the launch of its ETFs. Institutional adoption, supported by partnerships with major financial institutions like Santander and Bank of America, has already demonstrated XRP’s value in facilitating fast and low-cost cross-border transactions [2].

The market cap and price trajectory of XRP are closely tied to its adoption in global remittances. If XRP were to capture a significant share of the $7.5 trillion daily remittance market, its value could rise substantially. For example, if XRP captured 10%, 50%, or 100% of the $860 billion in global remittances, its market cap could reach $251.18 billion, $595.18 billion, and $1.02 trillion, respectively. At current circulating supply levels of approximately 59 billion tokens, this would translate to prices of around $4.25, $10.08, and $17.28 per XRP [3]. Analysts such as Edoardo Farina and EGRAG have echoed these forecasts, with some projecting XRP could reach a new all-time high of $10 or even $17 in the coming months [3].

The emergence of XRP-focused “crypto treasuries” has also added to the asset’s institutional appeal. Companies such as VivoPower and Nature’s Miracle Holding have adopted XRP as a reserve asset, with some allocating up to $500 million in XRP-based strategies [4]. This trend mirrors earlier movements where companies began acquiring Bitcoin and Ethereum for their balance sheets. However, analysts caution that investing in companies holding XRP introduces additional risks such as operational and financing challenges, which are not present when directly investing in the cryptocurrency itself [4]. As a result, many recommend holding XRP directly to capture the full upside of institutional demand while avoiding the added complexity of equity investments in smaller public companies [4].

Despite the growing optimism, challenges remain for XRP’s path to mainstream adoption. Regulatory uncertainty and delays in ETF approvals continue to act as headwinds, while competition from stablecoins and traditional financial systems could slow XRP’s growth. Nevertheless, the combination of institutional demand, regulatory progress, and XRP’s utility in cross-border transactions positions it for further gains in the medium to long term [2].

Source:

[1] Ripple's XRP Is Now a Top 100 Global Asset (https://cryptopotato.com/ripples-xrp-is-now-a-top-100-global-asset-heres-what-it-means/)

[2] Forget $10 - When Will XRP Hit $5? (https://247wallst.com/investing/2025/08/23/forget-10-when-will-xrp-hit-5/)

[3] Here is XRP Price If It Becomes the Go-To Coin for ... (https://thecryptobasic.com/2025/08/23/here-is-xrp-price-if-it-becomes-the-go-to-coin-for-sending-money-to-families/)

[4] First Bitcoin, Then Ethereum: Will Ripple's XRP Be the Next ... (https://www.nasdaq.com/articles/first-bitcoin-then-ethereum-will-ripples-xrp-be-next-target-crypto-treasury-strategy)