XRP News Today: Institutional Investors Turn to XRP ETFs to Bridge Traditional and Crypto Markets

The crypto market is undergoing a seismic shift as institutional investors increasingly turn their attention to XRP, driven by the impending launch of spot XRP exchange-traded funds (ETFs). Bitwise Asset Management, a leading crypto asset manager, has signaled that XRP ETFs could unlock over $100 trillion in traditional capital, a figure that underscores the transformative potential of regulated digital asset products. This development coincides with regulatory progress in the U.S., where the first spot XRP ETF, the Canary Capital XRPC, received Nasdaq approval and is set to begin trading on November 13, 2025.

Institutional Appetite for XRP ETFs Grows

Traditional finance is drawn to XRP ETFs due to their ability to simplify access to digital assets. By offering a familiar investment structure, ETFs eliminate the complexities of custody, compliance, and direct wallet management, making them appealing to conservative investors. Bitwise executives have emphasized this point, noting that XRP's strong institutional demand and community engagement position it as a prime candidate for ETF adoption. "There's a ton of interest in XRP," a Bitwise official stated, calling it "a huge product" with potential to attract both retail and institutional capital.

The scale of opportunity is staggering. The executive highlighted that over $100 trillion in global wealth remains tied to traditional financial systems, with only a fraction migrating on-chain. An XRP ETF, they argued, could serve as a bridge, enabling these assets to gain exposure to crypto without requiring direct token ownership. This aligns with broader trends: the Depository Trust & Clearing Corporation now lists nine XRP ETFs, including offerings from Bitwise, Franklin Templeton, and 21Shares, signaling coordinated institutional interest.

Regulatory Momentum and Market Impact

Recent regulatory developments have accelerated the timeline for XRP ETFs. Canary Capital's XRPC ETF exemplifies this progress, having utilized the auto-effective registration process under the Securities Act of 1933 to fast-track its launch. The ETF's approval follows similar pathways taken by Bitcoin and Ethereum ETFs, which saw billions in inflows upon launch. Analysts predict a similar trajectory for XRP, with JP Morgan estimating potential inflows of $3–$5 billion.

The market has already responded. XRP surged 9% to $2.46 following the DTCC listings, with trading volume hitting $27.3 billion in early November. However, price movements remain volatile. While some analysts project a rally to $3 by Q1 2026, others caution that delays in SEC rulings or profit-taking could push prices down to $1.80. On-chain data reveals mixed signals: large holders reduced positions ahead of the ETF launch, while active addresses hit three-month highs, suggesting growing retail participation.

The Road Ahead

Despite optimism, challenges persist. Ripple's ongoing SEC litigation, expected to conclude by year-end, remains a wildcard. Additionally, institutional adoption typically unfolds gradually, with firms prioritizing cautious accumulation over rapid inflows. The success of XRP ETFs will also depend on factors like custody partnerships, fee structures, and brokerage support.

For now, the stage is set. With the first XRP ETF now trading and more products in the pipeline, XRP has firmly entered the traditional finance arena. As Bitwise's CIO Matt Hogan noted, "The death of an ETF is apathy," and XRP's fervent community suggests otherwise. Whether the $100 trillion potential becomes reality will hinge on execution, regulatory clarity, and sustained market confidence.